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C

Catherine E. Tucker

university system of georgia

48H指数
245论文数
1.2W被引数
收录论文 30
发表时间
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Introduction to the Special Issue on the Human-Algorithm Connection《人类-算法连接》特刊引言
errMANAGEMENT SCIENCE
IF4.9
err2025-11-01
err0
PREAI
errCaro, Felipe; Colliard, Jean-Edouard; Katok, Elena; Ockenfels, Axel; Stier-Moses, Nicolas; Tucker, Catherine; Wu, D. J.
err分享
err收藏
Decentralization, Blockchain, Artificial Intelligence (AI): Challenges and Opportunities去中心化，区块链，人工智能（AI）：挑战与机遇
errJournal of Product Innovation Management
IF8
err2025-07-22
err0
errOAAI
errXiang Hui; Catherine Tucker
err分享
err收藏
Combining Ad Targeting Techniques: Evidence from a Field Experiment in the Auto Industry结合广告定位技术：来自汽车行业实地实验的证据
errMANAGEMENT SCIENCE
IF4.9
err2025-02-05
err0
PREAI
errValenti, Albert; Miller, Chadwick J.; Tucker, Catherine E.
err分享
err收藏
Frontiers: Digital Hermits
errthe academy of marketing science
IF4.9
err2024-07-01
err2
PREAI
errMiklos-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; Tucker, Catherine
err分享
err收藏
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform电视广告与在线销售: 一个在线旅游平台跨期替代效应的案例研究
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-08-01
err3
errOAAI
errLambrecht, Anja; Tucker, Catherine; Zhang, Xu
err分享
err收藏
What blockchain can and can?t do: Applications to marketing and privacy
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err17
PREAI
errMarthews, Alex; Tucker, Catherine
err分享
err收藏
The future of digital technologies in marketing: A conceptual framework and an overview
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-10-24
err23
errOAAI
errPlangger, Kirk; Grewal, Dhruv; de Ruyter, Ko; Tucker, Catherine
err分享
err收藏
Conducting Research in Marketing with Quasi-Experiments用准实验进行市场营销研究
errJOURNAL OF MARKETING
IF10.4
err2022-04-01
err55
errOAAI
errGoldfarb, Avi; Tucker, Catherine; Wang, Yanwen
err分享
err收藏
Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-12-21
err6
PREAI
errSen, Ananya; Tucker, Catherine
err分享
err收藏
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
errJOURNAL OF MARKETING
IF10.4
err2020-11-04
err115
errOAAI
errCui, Tony Haitao; Ghose, Anindya; Halaburda, Hanna; Iyengar, Raghuram; Pauwels, Koen; Sriram, S.; Tucker, Catherine; Venkataraman, Sriraman
err分享
err收藏
Consumer privacy and the future of data-based innovation and marketing消费者隐私和基于数据的创新和营销的未来
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-09-01
err116
PREAI
errBleier, Alexander; Goldfarb, Avi; Tucker, Catherine
err分享
err收藏
The Surprising Breadth of Harbingers of Failure
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-09-29
err6
PREAI
errSimester, Duncan, I; Tucker, Catherine E.; Yang, Clair
err分享
err收藏
Digital Economics数字经济学
errJOURNAL OF ECONOMIC LITERATURE
IF10.6
err2019-03-01
err978
errOAAI
errGoldfarb, Avi; Tucker, Catherine
err分享
err收藏
Advertising to Early Trend Propagators: Evidence from Twitter
errthe academy of marketing science
IF4.9
err2018-03-01
err45
errOAAI
errLambrecht, Anja; Tucker, Catherine; Wiertz, Caroline
err分享
err收藏
When early adopters don't adopt
errSCIENCE
IF45.8
err2017-07-14
err36
PREAI
errCatalini, Christian; Tucker, Catherine
err分享
err收藏
Harbingers of Failure
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-10-01
err31
errOAAI
errAnderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
err分享
err收藏
The Reach and Persuasiveness of Viral Video Ads
errthe academy of marketing science
IF4.9
err2015-03-01
err78
errOAAI
errTucker, Catherine E.
err分享
err收藏
Health information exchange, system size and information silos
errJOURNAL OF HEALTH ECONOMICS
IF3.6
err2014-01-01
err132
PREAI
errMiller, Amalia R.; Tucker, Catherine
err分享
err收藏
Social Networks, Personalized Advertising, and Privacy Controls社交网络、个性化广告和隐私控制
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-10-01
err536
errOAAI
errTucker, Catherine E.
err分享
err收藏
When Does Retargeting Work? Information Specificity in Online Advertising重定向何时工作？网络广告中的信息特异性
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-10-01
err340
errOAAI
errLambrecht, Anja; Tucker, Catherine
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
A
Avi Goldfarb
H 指数: 57 · 论文数: 263
A
Anindya Ghose
H 指数: 55 · 论文数: 243
K
Koen Pauwels
H 指数: 47 · 论文数: 216
K
Ko de Ruyter
H 指数: 46 · 论文数: 131
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