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N

Naeem Gul Gilal

University System of Ohio

25H指数
55论文数
2.2K被引数
收录论文 22
发表时间
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The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion怀旧广告内容类型、叙事人称、社会归属感以及品牌认同在塑造大众精品品牌热情中的作用
errJournal of Retailing and Consumer Services
IF13.1
err2025-05-27
err0
PREAI
errNaeem Gul Gilal; Jian Zhang; Faheem Gul Gilal; Waseem Gul Gilal; Rukhsana Gul Gilal
err分享
err收藏
Towards a sustainable tomorrow: unearthing drivers of energy-saving behavior in Pakistan迈向可持续的明天：发掘巴基斯坦节能行为的影响因素
errENVIRONMENT DEVELOPMENT AND SUSTAINABILITY
IF4.2
err2025-05-01
err0
PREAI
errGilal, Rukhsana Gul; Gilal, Waseem Gul; Gilal, Faheem Gul; Gilal, Naeem Gul
err分享
err收藏
Secondhand consumption: A systematic literature review and future research agenda二手消费: 系统文献综述与未来研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2024-05-23
err3
PREAI
errGilal, Faheem Gul; Shaikh, Abdul Rehman; Yang, Zhiyong; Gilal, Rukhsana Gul; Gilal, Naeem Gul
err分享
err收藏
Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2023-08-16
err8
PREAI
errGilal, Rukhsana Gul; Gilal, Faheem Gul; Gilal, Naeem Gul
err分享
err收藏
A person-centered perspective in assessing career adaptability: Potential profiles, outcomes, and antecedents
errEUROPEAN MANAGEMENT JOURNAL
IF7.3
err2023-06-01
err10
PREAI
errGong, Zhenxing; Gilal, Faheem Gul; Gilal, Naeem Gul; Van Swol, Lyn M.; Gilal, Rukhsana Gul
err分享
err收藏
How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2023-04-17
err1
PREAI
errGilal, Faheem Gul; Gilal, Naeem Gul; Gilal, Rukhsana Gul; Yang, Zhiyong
err分享
err收藏
Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness所有的品牌CSR举措都能让消费者满意吗？企业社会责任-品牌 (mis) 匹配和相关度的作用
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-02-28
err10
PREAI
errGilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul
err分享
err收藏
The role of organismic integration theory in marketing science: A systematic review and research agenda
errEUROPEAN MANAGEMENT JOURNAL
IF7.3
err2022-04-01
err31
PREAI
errGilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; Gilal, Rukhsana Gul
err分享
err收藏
Consumer e-waste disposal behaviour: A systematic review and research agenda
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-12-02
err22
PREAI
errGilal, Faheem Gul; Shah, Syed Mir Muhammad; Adeel, Sultan; Gilal, Rukhsana Gul; Gilal, Naeem Gul
err分享
err收藏
Strategic CSR-brand fit and customers' brand passion: Theoretical extension and analysis
errPSYCHOLOGY & MARKETING
IF9.1
err2021-02-24
err37
PREAI
errGilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; Gilal, Rukhsana Gul
err分享
err收藏
The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-02-02
err20
PREAI
errGilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; Gong, Zhenxing
err分享
err收藏
The role of endorsers in bringing defunct brands back to life: theory and evidence
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-07-03
err22
PREAI
errGilal, Naeem Gul; Gilal, Faheem Gul; Zhang, Jing; Gilal, Rukhsana Gul
err分享
err收藏
Towards an integrated model for the transference of environmental responsibility
errBUSINESS STRATEGY AND THE ENVIRONMENT
IF13.3
err2020-06-02
err10
PREAI
errGilal, Faheem Gul; Gilal, Naeem Gul; Channa, Nisar Ahmed; Gilal, Rehman Gul; Gilal, Ruhsana Gul; Tunio, Muhammad Nawaz
err分享
err收藏
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2020-05-29
err20
PREAI
errGilal, Faheem Gul; Gilal, Naeem Gul; Tariq, Beenish; Gilal, Rehman Gul; Gilal, Rukhsana Gul; Gong, Zhenxing; Channa, Nisar Ahmed
err分享
err收藏
Celebrity endorsement and brand passion among air travelers: Theory and evidence
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2020-02-01
err92
PREAI
errGilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; Gilal, Rukhsana Gul
err分享
err收藏
Towards a new model for green consumer behaviour: A self-determination theory perspective走向绿色消费者行为的新模式: 自我决定理论的视角
errSUSTAINABLE DEVELOPMENT
IF8.2
err2019-12-01
err72
PREAI
errGilal, Faheem Gul; Chandani, Kanwal; Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Waseem Gul; Channa, Nisar Ahmed
err分享
err收藏
Loan Loss Provision and Risk-Taking Behavior of Commercial Banks in Pakistan: A Dynamic GMM Approach
errSUSTAINABILITY
IF3.3
err2019-09-23
err7
errOAAI
errZheng, Changjun; Perhiar, Shumaila Meer; Gilal, Naeem Gul; Gilal, Faheem Gul
err分享
err收藏
Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2019-09-20
err36
PREAI
errGilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; Gilal, Rukhsana Gul
err分享
err收藏
The role of self-determination theory in marketing science: An integrative review and agenda for research
errEUROPEAN MANAGEMENT JOURNAL
IF7.3
err2019-02-01
err251
PREAI
errGilal, Faheem Gul; Zhang, Jian; Paul, Justin; Gilal, Naeem Gul
err分享
err收藏
Linking self-determined needs and word of mouth to consumer e-waste disposal behaviour: A test of basic psychological needs theory
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2018-11-29
err53
errOAAI
errGilal, Faheem Gul; Zhang, Jian; Gilal, Naeem Gul; Gilal, Rukhsana Gul
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Justin Paul
H 指数: 89 · 论文数: 295
J
Jian Zhang
H 指数: 34 · 论文数: 428
J
Jian Zhang
H 指数: 30 · 论文数: 213
L
Lyn M. Van Swol
H 指数: 29 · 论文数: 141
Z
Zhiyong Yang
H 指数: 29 · 论文数: 153
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