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S

Srđan Zdravković

Bryant University

14H指数
33论文数
1.4K被引数
收录论文 5
发表时间
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Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-09-29
err2
PREAI
errMiocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan
err分享
err收藏
Comedic violence in advertising: cultural third-person effects among US, Korean, and Croatian consumers广告中的喜剧暴力: 美国，韩国和克罗地亚消费者之间的文化第三人称影响
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-10-23
err6
PREAI
errYoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; Milakovic, Ivana Kursan; Miocevic, Dario; Choi, Yung Kyun
err分享
err收藏
Enhancing brand image via sponsorship Strength of association effects
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err40
PREAI
errZdravkovic, Srdan; Till, Brian D.
err分享
err收藏
Dimensions of fit between a brand and a social cause and their influence on attitudes
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2010-06-01
err149
PREAI
errZdravkovic, Srdan; Magnusson, Peter; Stanley, Sarah M.
err分享
err收藏
Technology readiness and usage: a global-identity perspective
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2009-02-03
err89
PREAI
errWestjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; Zdravkovic, Srdan; Zhou, Joyce Xin
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Peter Magnusson
H 指数: 41 · 论文数: 158
S
Sukki Yoon
H 指数: 34 · 论文数: 142
Y
Yung Kyun Choi
H 指数: 31 · 论文数: 86
B
Brian D. Till
H 指数: 26 · 论文数: 57
M
Mark J. Arnold
H 指数: 24 · 论文数: 88
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