Mark Forehand - Publications, H-index & Citations

Mark Forehand

University of Washington

26H指数

67论文数

3.0K被引数

收录论文 15

发表时间

Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers

JOURNAL OF ADVERTISING

IF7

2021-02-05

PREAI

Connors, Scott; Spangenberg, Katie; Perkins, Andrew; Forehand, Mark

Crowdsourcing the Implicit Association Test: Limitations and Best Practices

JOURNAL OF ADVERTISING

IF7

2020-08-28

PREAI

Connors, Scott; Spangenberg, Katie; Perkins, Andrew W.; Forehand, Mark

The Many-Faced Consumer: Consumption Consequences of Balancing Multiple Identities 多面消费者: 平衡多重身份的消费后果

JOURNAL OF CONSUMER RESEARCH

IF6.4

2019-11-28

PREAI

Saint Clair, Julian K.; Forehand, Mark R.

Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments

JOURNAL OF MARKETING RESEARCH

IF5

2018-11-29

PREAI

Dagogo-Jack, Sokiente W.; Forehand, Mark R.

Barriers to and Facilitators of Alcohol Use Disorder Pharmacotherapy in Primary Care: A Qualitative Study in Five VA Clinics

JOURNAL OF GENERAL INTERNAL MEDICINE

IF4.2

2017-10-30

OAAI

Williams, Emily C.; Achtmeyer, Carol E.; Young, Jessica P.; Berger, Douglas; Curran, Geoffrey; Bradley, Katharine A.; Richards, Julie; Siegel, Michael B.; Ludman, Evette J.; Lapham, Gwen T.; Forehand, Mark; Harris, Alex H. S.

Activating stereotypes with brand imagery: The role of viewer political identity

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2016-04-07

PREAI

Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, Mark R.; Perkins, Andrew W.

It's not us, it's you: How threatening self-brand association leads to brand pursuit

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

PREAI

Angle, Justin W.; Forehand, Mark R.

Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands

JOURNAL OF CONSUMER RESEARCH

IF6.4

2015-02-01

PREAI

Cunha, Marcus, Jr.; Forehand, Mark R.; Angle, Justin W.

Hypertension identification via emergency responders: A randomized controlled intervention study

PREVENTIVE MEDICINE

IF3.2

2013-12-01

PREAI

Meischke, Hendrika; Ike, Brooke R.; Fahrenbruch, Carol; Kuniyuki, Alan; Hannon, Peggy; Parks, Malcolm R.; Forehand, Mark; Weaver, Marcia; Harris, Jeffrey R.

Identity-based consumer behavior 基于身份的消费者行为

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2012-12-01

468

OAAI

Reed, Americus, II; Forehand, Mark R.; Puntoni, Stefano; Warlop, Luk

Improving Low-Wage, Midsized Employers' Health Promotion Practices A Randomized Controlled Trial

AMERICAN JOURNAL OF PREVENTIVE MEDICINE

IF4.5

2012-08-01

PREAI

Hannon, Peggy A.; Harris, Jeffrey R.; Sopher, Carrie J.; Kuniyuki, Alan; Ghosh, Donetta L.; Henderson, Shelly; Martin, Diane P.; Weaver, Marcia R.; Williams, Barbara; Albano, Denise L.; Meischke, Hendrika; Diehr, Paula; Lichiello, Patricia; Hammerback, Kristen E.; Parks, Malcolm R.; Forehand, Mark

Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude

JOURNAL OF CONSUMER RESEARCH

IF6.4

2012-06-01

PREAI

Perkins, Andrew W.; Forehand, Mark R.

An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association

JOURNAL OF CONSUMER RESEARCH

IF6.4

2011-10-01

PREAI

Mercurio, Kathryn R.; Forehand, Mark R.