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A

Audhesh K. Paswan

Institute of Rural Management Anand

41H指数
146论文数
5.4K被引数
收录论文 35
发表时间
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Diversity, equity, inclusion, and brand outcomes: a case of higher education
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-11-20
err0
PREAI
errNguyen, Thuy D.; Yaghi, Majed; Ganesh, Gopala; Blankson, Charles; Paswan, Audhesh K.; Pavur, Robert
err分享
err收藏
Incentivized fake reviews: When cognitive reappraisal paves the way for an immoral journey
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-02-22
err3
PREAI
errMalik, Aaminah Zaman; Sadeghi R, Kiarash; Paswan, Audhesh; Kanwal, Fizza
err分享
err收藏
Mobile business apps and employee productivity
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2023-12-19
err2
PREAI
errRokonuzzaman, Md; Alhidari, Abdullah; Harun, Ahasan; Paswan, Audhesh; D'Souza, Derrick
err分享
err收藏
Motivational intricacies behind volunteerism
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2023-09-18
err0
PREAI
errPaswan, Audhesh K.; Rajamma, Rajasree K.; Sun, Qin; Suryandari, Retno Tanding
err分享
err收藏
Language-related stereotype threat, customers' well-being and its outcome
errJOURNAL OF SERVICES MARKETING
IF4.5
err2023-07-03
err4
PREAI
errMalik, Aaminah Zaman; Paswan, Audhesh
err分享
err收藏
Opportunism in an emerging market - franchisee perspective新兴市场中的机会主义-特许经营者视角
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-05-31
err4
PREAI
errPanda, Swati; Pandey, Satyendra C.; Paswan, Audhesh K.; Pelton, Lou E.
err分享
err收藏
B2B brand positioning - A capability (exploration x exploitation) based typology: Cases from the Middle East
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-01-01
err4
PREAI
errIyer, Pramod; Rokonuzzaman, Md; Paswan, Audhesh; Alhidari, Abdullah
err分享
err收藏
Social media influencer (SMI) as a human brand - a need fulfillment perspective
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-08-19
err35
PREAI
errMalik, Aaminah Zaman; Thapa, Sajani; Paswan, Audhesh K.
err分享
err收藏
Franchising: a signaling perspective特许经营: 一种信号传递的视角
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2022-06-17
err6
PREAI
errPanda, Swati; Thapa, Sajani; Paswan, Audhesh K.; Mishra, Sailendra Prasanna
err分享
err收藏
Vaping among youth: reasons, realization and intention to quit
errYOUNG CONSUMERS
IF5
err2022-04-08
err3
PREAI
errThapa, Sajani; Pandey, Satyendra C.; Panda, Swati; Paswan, Audhesh K.; Ghimire, Ashish
err分享
err收藏
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-03-03
err15
PREAI
errThapa, Sajani; Guzman, Francisco; Paswan, Audhesh K.
err分享
err收藏
Flipping the script: Consumers' propensity for self-medication
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2021-01-19
err4
PREAI
errRajamma, Rajasree K.; Paswan, Audhesh K.; Pelton, Lou E.
err分享
err收藏
National versus private brand: A regulatory focus perspective
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-11-01
err22
PREAI
errTran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; Blankson, Charles
err分享
err收藏
B-to-B relationships: A resource, knowledge, and capability (RKC) perspectiveB对B关系: 资源、知识和能力 (RKC) 视角
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-11-01
err18
PREAI
errPaswan, Audhesh K.; Panda, Swati
err分享
err收藏
Organizational ambidexterity, brand management capability and brand performance组织双元性、品牌管理能力与品牌绩效
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-10-05
err13
PREAI
errIyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; Paswan, Audhesh
err分享
err收藏
Innovation-branding: should all firms be equally ambidextrous?创新-品牌: 所有公司都应该同样灵巧吗？
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-08-03
err11
PREAI
errPaswan, Audhesh K.; Guzman, Francisco; Pei, Zhi
err分享
err收藏
Market orientation, brand management processes and brand performance
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2020-03-04
err30
PREAI
errIyer, Pramod; Davari, Arezoo; Srivastava, Saurabh; Paswan, Audhesh K.
err分享
err收藏
Valuable strategy and firm performance in the O2O competition
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-02-01
err5
PREAI
errPei, Zhi; Paswan, Audhesh; Camp, Kerri
err分享
err收藏
The immediate effect of corporate social responsibility on consumer-based brand equity
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-11-05
err60
PREAI
errMuniz, Fernanda; Guzman, Francisco; Paswan, Audhesh K.; Crawford, Heather J.
err分享
err收藏
Market orientation, positioning strategy and brand performance市场导向、定位策略与品牌绩效
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-08-01
err93
PREAI
errIyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; Paswan, Audhesh
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
A
Alan J. Dubinsky
H 指数: 50 · 论文数: 211
D
David Strutton
H 指数: 44 · 论文数: 234
R
Rajiv P. Dant
H 指数: 40 · 论文数: 137
F
Francisco Guzmán
H 指数: 37 · 论文数: 221
C
Charles Blankson
H 指数: 34 · 论文数: 146
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