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M

Mark B. Houston

texas christian university

36H指数
93论文数
5.9K被引数
收录论文 39
发表时间
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Standards for scale development in marketing: Elevating the role of theory市场营销中规模发展的标准: 提升理论的作用
errJournal of the Academy of Marketing Science
IF10.1
err2026-05-14
err0
errOAAI
errJohn Hulland; Kevin L. Sample; Mark B. Houston
err分享
err收藏
In pursuit of actionable research implications
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-10-28
err1
errOAAI
errHouston, Mark B.
err分享
err收藏
To boldly go...
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-11-09
err1
errOAAI
errHulland, John; Houston, Mark B.
err分享
err收藏
What brand do I use for my new product? The impact of new product branding decisions on firm value我的新产品使用什么品牌？新产品品牌决策对企业价值的影响
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-11-06
err7
PREAI
errKovalenko, Larisa; Sorescu, Alina; Houston, Mark B.
err分享
err收藏
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
errJOURNAL OF MARKETING
IF10.4
err2021-10-12
err13
PREAI
errAllen, B. J.; Gretz, Richard T.; Houston, Mark B.; Basuroy, Suman
err分享
err收藏
Consumer Job Journeys消费者工作旅程
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2021-09-25
err9
PREAI
errBettencourt, Lance A.; Harmeling, Colleen; Bhagwat-Rana, Yashoda; Houston, Mark B.
err分享
err收藏
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
errJOURNAL OF MARKETING
IF10.4
err2021-09-21
err26
PREAI
errZhou, Qiang (Kris); Allen, B. J.; Gretz, Richard T.; Houston, Mark B.
err分享
err收藏
The importance of behavioral outcomes
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-01-06
err70
errOAAI
errHulland, John; Houston, Mark
err分享
err收藏
Reviewers as developmental coaches
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-10-02
err3
errOAAI
errHouston, Mark B.; Hulland, John
err分享
err收藏
The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2020-09-24
err42
errOAAI
errBond, Edward U., III; de Jong, Ad; Eggert, Andreas; Houston, Mark B.; Kleinaltenkamp, Michael; Kohli, Ajay K.; Ritter, Thomas; Ulaga, Wolfgang
err分享
err收藏
Introduction to the business model innovations in emerging markets special issue
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-06-10
err1
errOAAI
errHulland, John; Houston, Mark
err分享
err收藏
Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-02-28
err156
errOAAI
errHulland, John; Houston, Mark B.
err分享
err收藏
Marketing in the Sharing Economy
errJOURNAL OF MARKETING
IF10.4
err2019-07-09
err488
PREAI
errEckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; Lamberton, Cait; Rindfleisch, Aric; Zervas, Georgios
err分享
err收藏
Four facets of rigor
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-06-01
err13
errOAAI
errHouston, Mark B.
err分享
err收藏
Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
errJOURNAL OF MARKETING
IF10.4
err2018-09-01
err35
PREAI
errErtekin, Larisa; Sorescu, Alina; Houston, Mark B.
err分享
err收藏
Pre-release consumer buzz
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-01-15
err40
PREAI
errHouston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Spann, Martin
err分享
err收藏
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
errJOURNAL OF MARKETING
IF10.4
err2018-01-01
err90
PREAI
errPark, Eunho; Rishika, Rishika; Janakiraman, Ramkumar; Houston, Mark B.; Yoo, Byungjoon
err分享
err收藏
Review articles: purpose, process, and structure
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-10-02
err519
errOAAI
errPalmatier, Robert W.; Houston, Mark B.; Hulland, John
err分享
err收藏
When marketing strategy meets culture: the role of culture in product evaluations
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-03-20
err59
PREAI
errSong, Reo; Moon, Sangkil; Chen, Haipeng (Allan); Houston, Mark B.
err分享
err收藏
Domain-Relevant Commitment and Individual Technical Innovation Performance
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2016-08-26
err14
PREAI
errBettencourt, Lance A.; Bond, Edward U., III; Cole, Michael S.; Houston, Mark B.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
R
Robert W. Palmatier
H 指数: 57 · 论文数: 245
T
Thorsten Hennig‐Thurau
H 指数: 53 · 论文数: 212
A
Ajay K. Kohli
H 指数: 44 · 论文数: 115
R
Rajiv P. Dant
H 指数: 40 · 论文数: 137
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