Chunlin Yuan - Publications, H-index & Citations

Chunlin Yuan

henan university

14H指数

37论文数

1.6K被引数

收录论文 14

发表时间

The influence of perceived streamer characteristics and product characteristics on consumer behavior inertia in livestreaming contexts

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2024-08-21

PREAI

Yuan, Chunlin; Yin, Yajing; Zhang, Zeran; Wang, Shuman; Moon, Hakil

The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation 区块链食品溯源系统对消费者情感品牌承诺和溢价动机的影响

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2024-01-02

PREAI

Wang, Shuman; Yuan, Chunlin; Liu, Yue; Moon, Hakil

Al service impacts on brand image and customer equity: empirical evidence from China

JOURNAL OF BRAND MANAGEMENT

IF4.1

2022-10-21

PREAI

Yuan, Chunlin; Wang, Shuman; Liu, Yue

Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2022-03-07

PREAI

Yuan, Chunlin; Wang, Shuman; Liu, Yue; Ma, Jenny Weichen

Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values 基于功利主义和享乐主义价值观的社交焦虑作为消费者接受AI助手意愿的调节者

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2022-03-01

PREAI

Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman

The influence of flow experience in the augmented reality context on psychological ownership

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-01-15

PREAI

Yuan, Chunlin; Wang, Shuman; Yu, Xiaolei; Kim, Kyung Hoon; Moon, Hakil

Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2021-01-01

PREAI

Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; Kim, Kyung Hoon

Achieving the environmental profits of green supplier integration: The roles of supply chain resilience and knowledge combination 实现绿色供应商整合的环境利润: 供应链弹性和知识组合的作用

SUSTAINABLE DEVELOPMENT

IF8.2

2020-03-04

PREAI

Ji, Lei; Yuan, Chunlin; Feng, Taiwen; Wang, Chen

The impact of food traceability system on consumer perceived value and purchase intention in China

INDUSTRIAL MANAGEMENT & DATA SYSTEMS

IF4.7

2020-02-23

PREAI

Yuan, Chunlin; Wang, Shuman; Yu, Xiaolei

Environmental scanning, supply chain integration, responsiveness, and operational performance An integrative framework from an organizational information processing theory perspective

INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT

IF7.4

2019-08-15

OAAI

Yu, Wantao; Chavez, Roberto; Jacobs, Mark; Wong, Chee Yew; Yuan, Chunlin

Embracing green innovation via green supply chain learning: The moderating role of green technology turbulence 通过绿色供应链学习拥抱绿色创新: 绿色技术动荡的调节作用

SUSTAINABLE DEVELOPMENT

IF8.2

2019-07-21

103

PREAI

Wei Lisi; Zhu, Rui; Yuan, Chunlin

Green innovation to respond to environmental regulation: How external knowledge adoption and green absorptive capacity matter?

BUSINESS STRATEGY AND THE ENVIRONMENT

IF13.3

2019-06-25

290

PREAI

Zhang, Jianming; Liang, Gongqian; Feng, Taiwen; Yuan, Chunlin; Jiang, Wenbo

How consumers' brand experience in social media can improve brand perception and customer equity

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

IF5.1

2019-05-10

PREAI

Yu, Xiaolei; Yuan, Chunlin

The Influence of Environmental Management Practices and Supply Chain Integration on Technological Innovation Performance-Evidence from China's Manufacturing Industry

SUSTAINABILITY

IF3.3

2015-11-19

OAAI

Yang, Jiehui; Han, Qinglan; Zhou, Juanmei; Yuan, Chunlin

研究方向