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D

Donna L. Hoffman

George Washington University

42H指数
128论文数
2.2W被引数
收录论文 25
发表时间
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The evolving consumer IoT: A novel framework for marketing strategy based on assemblage theory
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-11-06
err0
errOAAI
errHoffman, Donna L.; Novak, Thomas P.
err分享
err收藏
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2022-04-07
err19
PREAI
errNovak, Thomas P.; Hoffman, Donna L.
err分享
err收藏
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products通过智能产品在复杂、技术支持和面向移动的世界中实现消费者连接
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err150
errOAAI
errVerhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan; Hoffman, Donna L.; Hu, Mandy Mantian; Novak, Tom; Rand, William; Zhang, Yuchi
err分享
err收藏
The Rise of New Technologies in Marketing: A Framework and Outlook营销新技术的兴起: 一个框架与展望
errJOURNAL OF MARKETING
IF10.4
err2021-12-09
err64
PREAI
errHoffman, Donna L.; Moreau, C. Page; Stremersch, Stefan; Wedel, Michel
err分享
err收藏
Myocarditis Following Immunization With mRNA COVID-19 Vaccines in Members of the US Military
errJAMA CARDIOLOGY
IF14.1
err2021-10-01
err402
errOAAI
errMontgomery, Jay; Ryan, Margaret; Engler, Renata; Hoffman, Donna; McClenathan, Bruce; Collins, Limone; Loran, David; Hrncir, David; Herring, Kelsie; Platzer, Michael; Adams, Nehkonti; Sanou, Aliye; Cooper, Leslie T., Jr.
err分享
err收藏
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
errJOURNAL OF MARKETING
IF10.4
err2019-12-06
err99
errOAAI
errMacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; Hoffman, Donna L.; Kozinets, Robert V.; Lehmann, Donald R.; Lynch, John G., Jr.; Pechmann, Cornelia
err分享
err收藏
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-10-08
err186
PREAI
errNovak, Thomas P.; Hoffman, Donna L.
err分享
err收藏
No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure没有附加条件: 当放弃它而不是让他们付钱时，减少了消费者信息披露
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2014-08-01
err12
PREAI
errWhite, Tiffany Barnett; Novak, Thomas P.; Hoffman, Donna L.
err分享
err收藏
Toward a Deeper Understanding of Social Media
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2012-05-01
err80
errOAAI
errHoffman, Donna L.; Novak, Thomas P.
err分享
err收藏
The Right Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-10-01
err106
PREAI
errHoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P.
err分享
err收藏
The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2009-06-01
err150
PREAI
errNovak, Thomas P.; Hoffman, Donna L.
err分享
err收藏
Flow Online: Lessons Learned and Future Prospects
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2009-02-01
err581
PREAI
errHoffman, Donna L.; Novak, Thomas P.
err分享
err收藏
Has the Internet become indispensable?
errCOMMUNICATIONS OF THE ACM
IF12.2
err2004-07-01
err150
PREAI
errHoffman, DL; Novak, TP; Venkatesh, A
err分享
err收藏
Modeling the clickstream: Implications for Web-based advertising efforts
errthe academy of marketing science
IF4.9
err2003-11-01
err298
PREAI
errChatterjee, P; Hoffman, DL; Novak, TP
err分享
err收藏
Toward new metrics for net-enhanced organizations
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2002-09-01
err63
PREAI
errStraub, DW; Hoffman, DL; Weber, BW; Steinfield, C
err分享
err收藏
Measuring the customer experience in online environments: A structural modeling approach测量在线环境中的客户体验: 一种结构建模方法
errthe academy of marketing science
IF4.9
err2000-02-01
err1.9K
PREAI
errNovak, TP; Hoffman, DL; Yung, YF
err分享
err收藏
The revolution will not be televised: Introduction to the special issue on marketing science and the Internet
errthe academy of marketing science
IF4.9
err2000-02-01
err44
PREAI
errHoffman, DL
err分享
err收藏
Building consumer trust online
errCOMMUNICATIONS OF THE ACM
IF12.2
err1999-04-01
err1.2K
errOAAI
errHoffman, DL; Novak, TP; Peralta, M
err分享
err收藏
Internet and Web use in the US
errCOMMUNICATIONS OF THE ACM
IF12.2
err1996-12-01
err131
errOAAI
errHoffman, DL; Kalsbeek, WD; Novak, TP
err分享
err收藏
THE INTELLECTUAL STRUCTURE OF CONSUMER RESEARCH - A BIBLIOMETRIC STUDY OF AUTHOR COCITATIONS IN THE 1ST 15 YEARS OF THE JOURNAL OF CONSUMER RESEARCH
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1993-03-01
err152
PREAI
errHOFFMAN, DL; HOLBROOK, MB
err分享
err收藏

研究方向

暂无研究方向
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M
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P
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