Shelby D. Hunt - Publications, H-index & Citations

Shelby D. Hunt

Texas Tech University System

84H指数

249论文数

5.8W被引数

收录论文 39

发表时间

Masterful operant resources, masterful marketing competences, and the masterful marketing academic 精通的操作资源，精通的营销能力和精通的营销学术

hospitality marketing management

IF3

2022-06-09

PREAI

Hunt, Shelby D.; Madhavaram, Sreedhar

Building customisation capability in B2B marketing: the role of organisational capital

hospitality marketing management

IF3

2021-05-18

PREAI

Madhavaram, Sreedhar; Hunt, Shelby D.; Bicen, Pelin

The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise

JOURNAL OF MACROMARKETING

IF2.3

2021-01-27

PREAI

Hunt, Shelby D.; Hass, Ashley; Manis, Kerry T.

Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The outside vs. inside and static vs. dynamic controversies in strategy

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2020-08-01

PREAI

Hunt, Shelby D.; Madhavaram, Sreedhar

Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic

JOURNAL OF MACROMARKETING

IF2.3

2020-06-22

PREAI

Hunt, Shelby D.

Marketing (as) Rhetoric: paradigms, provocations, and perspectives

hospitality marketing management

IF3

2018-12-20

OAAI

Brown, Stephen; Hackley, Chris; Hunt, Shelby D.; Marsh, Charles; O'Shaughnessy, Nicholas; Phillips, Barbara J.; Tonks, David; Miles, Chris; Nilsson, Tomas

The prospects for marketing strategy and the marketing discipline in Era V: is the prognosis promising or problematic?第五时代的营销策略和营销纪律的前景: 预测是有希望的还是有问题的？

hospitality marketing management

IF3

2017-11-20

PREAI

Hunt, Shelby D.

Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?)

hospitality marketing management

IF3

2017-05-30

PREAI

Hunt, Shelby D.

The bases of power approach to channel relationships: has marketing's scholarship been misguided?

hospitality marketing management

IF3

2015-04-02

PREAI

Hunt, Shelby D.

Competitive irrationality: The influence of moral philosophy

BUSINESS ETHICS QUARTERLY

IF3

2015-01-23

PREAI

Arnett, DB; Hunt, SD

A general theory of business marketing: R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2013-04-01

PREAI

Hunt, Shelby D.

Alliance market orientation, new product development, and resource advantage theory

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2012-08-17

PREAI

Bicen, Pelin; Hunt, Shelby D.

Managerial action and resource-advantage theory: conceptual frameworks emanating from a positive theory of competition

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2012-08-17

OAAI

Hunt, Shelby D.; Madhavaram, Sreedhar

Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society

JOURNAL OF MACROMARKETING

IF2.3

2012-08-09

PREAI

Hunt, Shelby D.

Grounding Supply Chain Management in Resource-Advantage Theory: In Defense of a Resource-Based View of the Firm

JOURNAL OF SUPPLY CHAIN MANAGEMENT

IF9.9

2012-04-17

112

PREAI

Hunt, Shelby D.; Davis, Donna F.

On the intersection of marketing history and marketing theory 论营销史与营销理论的交汇

marketing theory and practice

IF2.8

2011-12-15

PREAI

Hunt, Shelby D.

Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability

JOURNAL OF RETAILING

IF10.2

2011-03-01

PREAI

Spralls, Samuel A., III; Hunt, Shelby D.; Wilcox, James B.

The Theory of Monopolistic Competition, Marketing's Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy 垄断竞争理论，市场营销的知识历史以及产品差异化与市场细分的争议

JOURNAL OF MACROMARKETING

IF2.3

2010-10-28

PREAI

Hunt, Shelby D.

On the Founding of the Journal of Macromarketing

JOURNAL OF MACROMARKETING

IF2.3

2010-09-11

PREAI

Hunt, Shelby D.

Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2010-04-21

127

PREAI

Hunt, Shelby D.

研究方向