Barbara J. Phillips - Publications, H-index & Citations

Barbara J. Phillips

University of Saskatchewan

30H指数

72论文数

5.2K被引数

收录论文 22

发表时间

Exploring how older women want to be portrayed in advertisements

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2022-04-18

PREAI

Phillips, Barbara J.

Death in advertising: the last taboo?

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2020-10-23

PREAI

Caulfield, Jane; Day, Michelle; Phillips, Barbara J.

Social media influencers: A route to brand engagement for their followers

PSYCHOLOGY & MARKETING

IF9.1

2020-10-11

108

PREAI

Delbaere, Marjorie; Michael, Brittany; Phillips, Barbara J.

Marketing (as) Rhetoric: paradigms, provocations, and perspectives

hospitality marketing management

IF3

2018-12-20

OAAI

Brown, Stephen; Hackley, Chris; Hunt, Shelby D.; Marsh, Charles; O'Shaughnessy, Nicholas; Phillips, Barbara J.; Tonks, David; Miles, Chris; Nilsson, Tomas

The scrapbook as an autobiographical memory tool

marketing theory and practice

IF2.8

2016-07-31

PREAI

Phillips, Barbara J.

The fashion engagement grid: understanding men's responses to fashion advertising 时尚参与网格: 了解男性对时尚广告的反应

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-06-09

PREAI

Barry, Ben; Phillips, Barbara J.

Dreaming out loud on Pinterest New forms of indirect persuasion

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-02-03

PREAI

Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F.

The Face of the Brand: How Art Directors Understand Visual Brand Identity

JOURNAL OF ADVERTISING

IF7

2014-11-05

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn

Positive outcomes of social norm transgressions

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2014-05-19

PREAI

Popa, Monica; Phillips, Barbara J.; Robertson, Courtney

How Visual Brand Identity Shapes Consumer Response

PSYCHOLOGY & MARKETING

IF9.1

2014-01-24

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn

The Megaphone Effect: Taste and Audience in Fashion Blogging

JOURNAL OF CONSUMER RESEARCH

IF6.4

2013-06-01

373

PREAI

McQuarrie, Edward F.; Miller, Jessica; Phillips, Barbara J.

It's not your father's magazine ad - Magnitude and direction of recent changes in advertising style

JOURNAL OF ADVERTISING

IF7

2013-03-04

PREAI

McQuarrie, Edward F.; Phillips, Barbara J.

The role of identity in disposal: Lessons from mothers' disposal of children's possessions

marketing theory and practice

IF2.8

2011-12-15

PREAI

Phillips, Barbara J.; Sego, Trina

Contesting the social impact of marketing: A re-characterization of women's fashion advertising

marketing theory and practice

IF2.8

2011-06-30

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.

PERSONIFICATION IN ADVERTISING Using a Visual Metaphor to Trigger Anthropomorphism

JOURNAL OF ADVERTISING

IF7

2011-04-01

291

PREAI

Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J.

Narrative and Persuasion in Fashion Advertising

JOURNAL OF CONSUMER RESEARCH

IF6.4

2010-10-01

246

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.

IMPACT OF ADVERTISING METAPHOR ON CONSUMER BELIEF Delineating the Contribution of Comparison Versus Deviation Factors

JOURNAL OF ADVERTISING

IF7

2009-04-01

PREAI

Phillips, Barbara J.; McQuarrie, Edward F.

Indirect persuasion in advertising - How consumers process metaphors presented in pictures and words

JOURNAL OF ADVERTISING

IF7

2005-06-01

277

PREAI

McQuarrie, EF; Phillips, BJ

The impact of verbal anchoring on consumer response to image ads

JOURNAL OF ADVERTISING

IF7

2000-03-01

129

PREAI

Phillips, BJ

The cow, the cook, and the quaker: Fifty years of spokes-character advertising

JOURNALISM & MASS COMMUNICATION QUARTERLY

IF3.6

1999-12-01

PREAI

Phillips, BJ; Gyoerick, B

研究方向