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R
Ram C. Rao
university of texas system
27
H指数
80
论文数
3.0K
被引数
0
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25
发表时间
发表时间
IF
被引数
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?
the academy of marketing science
IF
4.9
2024-07-01
3
PRE
AI
Qiu, Ye; Rao, Ram C.
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Risk-adjusted lifetime value: adjusting for customer riskiness using a single metric
风险调整终身价值: 使用单一指标调整客户风险
INTERNATIONAL JOURNAL OF BANK MARKETING
IF
6.9
2024-06-19
0
PRE
AI
Singh, Shweta; Murthi, B. P. S.; Rao, Ram C.; Steffes, Erin
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Pricing Under Dynamic Competition When Loyal Consumers Stockpile
the academy of marketing science
IF
4.9
2021-05-01
8
PRE
AI
Gangwar, Manish; Kumar, Nanda; Rao, Ram C.
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Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites
the academy of marketing science
IF
4.9
2020-07-01
13
PRE
AI
Qiu, Ye; Rao, Ram C.
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Search Advertising: Budget Allocation Across Search Engines
the academy of marketing science
IF
4.9
2019-10-25
26
PRE
AI
Zia, Mohammad; Rao, Ram C.
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A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
JOURNAL OF MARKETING RESEARCH
IF
5
2017-04-01
105
PRE
AI
Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C.
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A Descriptive Analysis of Publications in Marketing Science Over Its History
the academy of marketing science
IF
4.9
2015-11-01
3
OA
AI
Murthi, B. P. S.; Rao, Ram C.; Ratchford, Brian T.
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Consumer Stockpiling and Competitive Promotional Strategies
the academy of marketing science
IF
4.9
2014-01-01
30
PRE
AI
Gangwar, Manish; Kumar, Nanda; Rao, Ram C.
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Price Awareness and Consumers' Use of Deals in Brand Choice
JOURNAL OF RETAILING
IF
10.2
2012-03-01
33
PRE
AI
Murthi, B. P. S.; Rao, Ram C.
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Commentaries and Rejoinder to Marketing of Vice Goods: A Strategic Analysis the Package Size Decision by Sanjay Jain
the academy of marketing science
IF
4.9
2012-01-01
4
PRE
AI
Rao, Ram
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Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects
JOURNAL OF RETAILING
IF
10.2
2010-06-01
53
PRE
AI
Kumar, Nanda; Radhakrishnan, Suresh; Rao, Ram C.
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Why IT Managers Don't Go for Cyber-Insurance Products
COMMUNICATIONS OF THE ACM
IF
12.2
2009-11-01
77
OA
AI
Opadhyay, Tridib Bandy; Mookerjee, Vijay S.; Rao, Ram C.
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Using basket composition data for intelligent supermarket pricing
the academy of marketing science
IF
4.9
2006-03-01
29
PRE
AI
Kumar, N; Rao, R
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Consistent assortment provision and service provision in a retail environment
the academy of marketing science
IF
4.9
2002-02-01
20
PRE
AI
Krishnan, T; Koelemeijer, K; Rao, R
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Equilibrium price communication and unadvertised specials by competing supermarkets
the academy of marketing science
IF
4.9
2001-02-01
30
PRE
AI
Rao, RC; Syam, N
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Supermarket competition: The case of every day low pricing
the academy of marketing science
IF
4.9
1997-02-01
190
PRE
AI
Lal, R; Rao, R
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DOUBLE COUPONING AND RETAIL PRICING IN A COUPONED PRODUCT CATEGORY
JOURNAL OF MARKETING RESEARCH
IF
5
1995-11-01
8
PRE
AI
KRISHNAN, TV; RAO, RC
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GAME-THEORY AND EMPIRICAL GENERALIZATIONS CONCERNING COMPETITIVE PROMOTIONS
the academy of marketing science
IF
4.9
1995-08-01
56
PRE
AI
RAO, RC; ARJUNJI, RV; MURTHI, BPS
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A MODEL OF STOCHASTIC VARIETY-SEEKING
the academy of marketing science
IF
4.9
1994-08-01
41
PRE
AI
TRIVEDI, M; BASS, FM; RAO, RC
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LATENT CLASS MODELS TO INFER MARKET-STRUCTURE - A COMPARATIVE-ANALYSIS
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF
6
1994-07-01
3
PRE
AI
JAIN, DC; RAO, RC
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研究方向
暂时未获取到该数据
合作学者
合作期刊
F
Frank M. Bass
H 指数: 53 · 论文数: 147
B
Brian T. Ratchford
H 指数: 42 · 论文数: 143
D
Dipak C. Jain
H 指数: 35 · 论文数: 119
V
Vijay Mookerjee
H 指数: 33 · 论文数: 172
R
Rajiv Lal
H 指数: 30 · 论文数: 122
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