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Frank M. Bass

机构信息待补充

53H指数
147论文数
2.6W被引数
收录论文 11
发表时间
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Wearout effects of different advertising themes: A dynamic Bayesian model of the advertising-sales relationship不同广告主题的磨损效应: 广告-销售关系的动态贝叶斯模型
errthe academy of marketing science
IF4.9
err2007-03-01
err154
PREAI
errBass, Frank M.; Bruce, Norris; Majumdar, Sumit; Murthi, B. P. S.
err分享
err收藏
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2006-03-01
err59
PREAI
errJiang, ZG; Bass, FM; Bass, PI
err分享
err收藏
Generic and brand advertising strategies in a dynamic duopoly
errthe academy of marketing science
IF4.9
err2005-11-01
err159
PREAI
errBass, FM; Krishnamoorthy, A; Prasad, A; Sethi, SP
err分享
err收藏
The shape of advertising response functions revisited: A model of dynamic probabilistic thresholds
errthe academy of marketing science
IF4.9
err2004-02-01
err101
PREAI
errVakratsas, D; Feinberg, FM; Bass, FM; Kalyanaram, G
err分享
err收藏
The relationship between purchase regularity and propensity to accelerate
errJOURNAL OF RETAILING
IF10.2
err2002-06-01
err12
PREAI
errVakratsas, D; Bass, FM
err分享
err收藏
Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2000-12-01
err75
PREAI
errSrinivasan, S; Leszczyc, PTLP; Bass, FM
err分享
err收藏
Impact of a late entrant on the diffusion of a new product/service
errJOURNAL OF MARKETING RESEARCH
IF5
err2000-05-01
err133
PREAI
errKrishnan, TV; Bass, FM; Kumar, V
err分享
err收藏
DIFFUSION OF NEW PRODUCTS - EMPIRICAL GENERALIZATIONS AND MANAGERIAL USES
errthe academy of marketing science
IF4.9
err1995-08-01
err241
PREAI
errMAHAJAN, V; MULLER, E; BASS, FM
err分享
err收藏
A MODEL OF STOCHASTIC VARIETY-SEEKING
errthe academy of marketing science
IF4.9
err1994-08-01
err41
PREAI
errTRIVEDI, M; BASS, FM; RAO, RC
err分享
err收藏
ESTIMATION OF LATENT CLASS MODELS WITH HETEROGENEOUS CHOICE-PROBABILITIES - AN APPLICATION TO MARKET STRUCTURING
errJOURNAL OF MARKETING RESEARCH
IF5
err1990-02-01
err34
PREAI
errJAIN, D; BASS, FM; CHEN, YM
err分享
err收藏
COMPETITION, STRATEGY, AND PRICE DYNAMICS - A THEORETICAL AND EMPIRICAL-INVESTIGATION
errJOURNAL OF MARKETING RESEARCH
IF5
err1985-08-01
err82
PREAI
errRAO, RC; BASS, FM
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
S
Sumit K. Majumdar
H 指数: 35 · 论文数: 235
D
Dipak C. Jain
H 指数: 35 · 论文数: 119
A
Ashutosh Prasad
H 指数: 32 · 论文数: 123
F
Fred M. Feinberg
H 指数: 29 · 论文数: 100
R
Ram C. Rao
H 指数: 27 · 论文数: 80
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