logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
B

Brian T. Ratchford

university of texas at dallas

42H指数
143论文数
7.2K被引数
收录论文 47
发表时间
logo
Consumers’ acceptance of in-store technologies through the lens of segmentation
errJournal of Business Research
IF9.8
err2026-01-24
err0
PREAI
errAidin Namin; Rupinder P. Jindal; Dinesh K. Gauri; Brian T. Ratchford; Seth C. Ketron
err分享
err收藏
Innovations in retail delivery: Current trends and future directions零售交付的创新: 当前趋势和未来方向
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err6
PREAI
errRatchford, Brian; Gauri, Dinesh K.; Jindal, Rupinder P.; Namin, Aidin
err分享
err收藏
Multichannel customer purchase behavior and long tail effects in the fashion goods market
errJOURNAL OF RETAILING
IF10.2
err2023-03-01
err16
PREAI
errRatchford, Brian; Soysal, Gonca; Zentner, Alejandro
err分享
err收藏
Online and offline retailing: What we know and directions for future research
errJOURNAL OF RETAILING
IF10.2
err2022-03-01
err64
PREAI
errRatchford, Brian; Soysal, Gonca; Zentner, Alejandro; Gauri, Dinesh K.
err分享
err收藏
Some Directions for Research in Interactive Marketing
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err26
errOAAI
errRatchford, Brian T.
err分享
err收藏
Publishing in the Journal of Interactive Marketing
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err1
PREAI
errRatchford, Brian T.
err分享
err收藏
The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err13
PREAI
errDehdashti, Yashar; Namin, Aidin; Ratchford, Brian T.; Chonko, Lawrence B.
err分享
err收藏
Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err31
PREAI
errJang, Sungha; Prasad, Ashutosh; Ratchford, Brian T.
err分享
err收藏
How the Explosion of Customer Data Has Redefined Interactive Marketing
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err15
PREAI
errMoe, Wendy W.; Ratchford, Brian T.
err分享
err收藏
Evolution of retail formats: Past, present, and future零售业态的演变: 过去、现在和未来
errJOURNAL OF RETAILING
IF10.2
err2021-03-01
err111
PREAI
errGauri, Dinesh K.; Jindal, Rupinder P.; Ratchford, Brian; Fox, Edward; Bhatnagar, Amit; Pandey, Aashish; Navallo, Jonathan R.; Fogarty, John; Carr, Stephen; Howerton, Eric
err分享
err收藏
Dine-in or take-out: Modeling millennials' cooking motivation and choice
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-03-01
err32
PREAI
errNamin, Aidin; Ratchford, Brian T.; Saint Clair, Julian K.; Bui, My (Myla); Hamilton, Mitchell L.
err分享
err收藏
High or low season?: Contrasting launch timing considerations for big-budget and low-budget entertainment products
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-09-05
err4
PREAI
errMa, Judy; Huang, Dongling; Markovitch, Dmitri G.; Ratchford, Brian
err分享
err收藏
An Empirical Analysis of the Impact of Promotional Discounts on Store Performance
errJOURNAL OF RETAILING
IF10.2
err2017-09-01
err62
PREAI
errGauri, Dinesh K.; Ratchford, Brian; Pancras, Joseph; Talukdar, Debabrata
err分享
err收藏
An empirical analysis of demand variations and markdown policies for fashion retailers
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-09-01
err20
PREAI
errNamin, Aidin; Ratchford, Brian T.; Soysal, Gonca P.
err分享
err收藏
Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-03-01
err8
PREAI
errJang, Sungha; Prasad, Ashutosh; Ratchford, Brian T.
err分享
err收藏
A Descriptive Analysis of Publications in Marketing Science Over Its History
errthe academy of marketing science
IF4.9
err2015-11-01
err3
errOAAI
errMurthi, B. P. S.; Rao, Ram C.; Ratchford, Brian T.
err分享
err收藏
A model of consumer choice of the Internet as an information source
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2014-12-23
err165
PREAI
errRatchford, BT; Talukdar, D; Lee, MS
err分享
err收藏
Consumer Choice and Use of Multiple Information Sources for Automobile Purchases
errINTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
IF3.8
err2014-12-08
err29
PREAI
errKim, Jung Seek; Ratchford, Brian T.
err分享
err收藏
Offline and Online Search in Used Durables Markets
errJOURNAL OF RETAILING
IF10.2
err2014-09-01
err39
errOAAI
errSingh, Sonika; Ratchford, Brian T.; Prasad, Ashutosh
err分享
err收藏
Pure Components versus Pure Bundling in a Marketing Channel
errJOURNAL OF RETAILING
IF10.2
err2013-12-01
err52
PREAI
errGirju, Marina; Prasad, Ashutosh; Ratchford, Brian T.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Amit Bhatnagar
H 指数: 102 · 论文数: 499
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
P
Pradeep K. Chintagunta
H 指数: 68 · 论文数: 297
C
Carlos Pestana Barros
H 指数: 65 · 论文数: 431
A
A. George Assaf
H 指数: 54 · 论文数: 197
查看更多