Maria Vernuccio - Publications, H-index & Citations

Maria Vernuccio

sapienza university rome

13H指数

61论文数

813被引数

收录论文 11

发表时间

Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love 通过VR基元宇宙中的品牌体验提升幸福 wellness：对品牌-自我连接和品牌之爱的启示

Journal of Product & Brand Management

IF5.7

2025-04-30

PREAI

Sara Boccalini; Michela Patrizi; Maria Vernuccio; Alberto Pastore

Traditional agencies on bridges: How is digital transformation changing business models?

JOURNAL OF MANAGEMENT AND GOVERNANCE

IF4

2024-05-10

OAAI

Ceccotti, Federica; Vernuccio, Maria; Mattiacci, Alberto; Pastore, Alberto

Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts Google，我相信你!基于语音的人工智能环境中品牌拟人化的后果

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-03-01

OAAI

Patrizi, Michela; Seric, Maja; Vernuccio, Maria

The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy 对新型冠状病毒肺炎接触者追踪应用程序的抵制: 意大利年轻人的心理电抗研究

HEALTH POLICY

IF3.4

2023-10-01

PREAI

Barbarossa, Camilla; Patrizi, Michela; Vernuccio, Maria; Di Poce, Maria Carmen; Pastore, Alberto

The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context

JOURNAL OF BRAND MANAGEMENT

IF4.1

2022-12-31

PREAI

Vernuccio, Maria; Patrizi, Michela; Seric, Maja; Pastore, Alberto

Delving into brand anthropomorphisation strategies in the experiential context of name-brand voice assistants

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2021-09-01

OAAI

Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto

Managerial and organizational perspectives on online-offline integration within integrated marketing communication: toward a holistic conceptual framework

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-03-28

PREAI

Vernuccio, Maria; Cesareo, Ludovica; Pastore, Alberto; Kitchen, Philip J.

Developing voice-based branding: insights from the Mercedes case 开发基于语音的品牌: 来自梅赛德斯案例的见解

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2020-07-06

PREAI

Vernuccio, Maria; Patrizi, Michela; Pastore, Alberto

The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender IMC一致性和互动性对城市声誉和消费者品牌参与的影响: 性别的调节作用

CURRENT ISSUES IN TOURISM

IF4.6

2019-07-11

PREAI

Seric, Maja; Vernuccio, Maria

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2015-12-01

PREAI

Vernuccio, Maria; Ceccotti, Federica

Antecedents of brand love in online network-based communities. A social identity perspective

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2015-11-16

152

PREAI

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; Pastore, Alberto

研究方向