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M

Maja Šerić

University of Valencia

24H指数
121论文数
1.6K被引数
收录论文 27
发表时间
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What is the impact of GenAI use on teacher expertise and effectiveness? Empirical evidence from two European Universities使用GenAI对教师的专业知识和有效性有何影响？来自两所欧洲大学的经验证据
errEducation and Information Technologies
IF5.4
err2026-01-20
err0
errOAAI
errMaja Šerić; Daniela Garbin Praničević
err分享
err收藏
Does GenAI truly support student learning? Examining the impact of lecturers' pedagogical vs. technological skills生成式人工智能是否真正支持学生学习？考察教师的教学技能与科技技能的影响
errInnovations in Education and Teaching International
IF4.9
err2026-01-01
err0
PREAI
errSeric, Maja
err分享
err收藏
Bonding with the destination brand during crisis: the role of message consistency
errJOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
IF4.8
err2024-10-09
err0
PREAI
errSeric, Maja; Dosen, Durdana Ozretic; Mikulic, Josip
err分享
err收藏
Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contextsGoogle，我相信你!基于语音的人工智能环境中品牌拟人化的后果
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-03-01
err7
errOAAI
errPatrizi, Michela; Seric, Maja; Vernuccio, Maria
err分享
err收藏
Asymmetric effects of wellness destination and wellness facility attributes on tourist satisfaction
errTOURISM REVIEW
IF7.9
err2023-10-13
err4
errOAAI
errMikulic, Josip; Seric, Maja; Kresic, Damir
err分享
err收藏
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2022-12-31
err8
PREAI
errVernuccio, Maria; Patrizi, Michela; Seric, Maja; Pastore, Alberto
err分享
err收藏
Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic
errCURRENT ISSUES IN TOURISM
IF4.6
err2022-10-22
err15
PREAI
errSeric, Maja; Dosen, Durdana Ozretic; Mikulic, Josip
err分享
err收藏
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia
errTOURISM REVIEW
IF7.9
err2022-10-19
err6
PREAI
errSeric, Maja; Mikulic, Josip
err分享
err收藏
The impact of value co-creation in sustainable services: understanding generational differences
errJOURNAL OF SERVICES MARKETING
IF4.5
err2022-04-12
err39
PREAI
errBordian, Mariia; Gil-Saura, Irene; Seric, Maja
err分享
err收藏
Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research新型冠状病毒肺炎大流行期间酒店营销的可持续性。消费者实证研究的内容分析
errSUSTAINABILITY
IF3.3
err2021-09-20
err14
errOAAI
errSeric, Maja; Seric, Mario
err分享
err收藏
The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight, and Frustration
errJOURNAL OF HOSPITALITY & TOURISM RESEARCH
IF5.3
err2021-01-19
err10
PREAI
errMikulic, Josip; Kresic, Damir; Seric, Maja
err分享
err收藏
Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis
errJOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
IF4.8
err2020-06-25
err29
PREAI
errSeric, Maja; Mikulic, Josip
err分享
err收藏
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
errEUROPEAN MANAGEMENT JOURNAL
IF7.3
err2020-04-01
err33
PREAI
errSeric, Maja; Ozretic-Dosen, Durdana; Skare, Vatroslav
err分享
err收藏
Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?
errinternational journal of hospitality management
IF9
err2019-09-09
err27
PREAI
errSeric, Maja; Gil-Saura, Irene
err分享
err收藏
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of genderIMC一致性和互动性对城市声誉和消费者品牌参与的影响: 性别的调节作用
errCURRENT ISSUES IN TOURISM
IF4.6
err2019-07-11
err19
PREAI
errSeric, Maja; Vernuccio, Maria
err分享
err收藏
Influence of environmental practices on brand equity, satisfaction and word of mouth
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2019-07-04
err60
PREAI
errSimona Moise, Mihaela; Gil-Saura, Irene; Seric, Maja; Ruiz Molina, Maria Eugenia
err分享
err收藏
Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry
errJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
IF11
err2017-08-09
err22
PREAI
errSeric, Maja; Pranicevic, Daniela Garbin
err分享
err收藏
Relationships between social Web, IMC and overall brand equity An empirical examination from the cross-cultural perspective
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-04-10
err43
PREAI
errSeric, Maja
err分享
err收藏
Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis
errTOURISM MANAGEMENT
IF12.4
err2017-04-01
err73
PREAI
errMikulic, Josip; Prebezac, Darko; Seric, Maja; Kresic, Damir
err分享
err收藏
The causal relationship between store equity and loyalty: Testing two alternative models in retailing
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-02-16
err16
PREAI
errGil-Saura, Irene; Seric, Maja; Ruiz-Molina, Maria Eugenia; Berenguer-Contri, Gloria
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
I
Irene Gil Saura
H 指数: 44 · 论文数: 463
M
María Eugenia Ruíz Molina
H 指数: 28 · 论文数: 246
J
Josip Mikulić
H 指数: 28 · 论文数: 159
A
Alejandro Mollá Descals
H 指数: 22 · 论文数: 166
G
Gloria Berenguer Contrí
H 指数: 20 · 论文数: 140
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