Yohan Bernard - Publications, H-index & Citations

Yohan Bernard

universite de franche-comte

7H指数

59论文数

250被引数

收录论文 7

发表时间

Degrowth plus marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency

marketing theory and practice

IF2.8

2025-03-01

PREAI

Elgaaied-Gambier, Leila; Bertrandias, Laurent; Bernard, Yohan

The impact of ethical logos on purchase intention: the mediating role of product social responsibility

EUROPEAN JOURNAL OF MARKETING

IF5.1

2025-02-25

PREAI

Collange, Veronique; Bernard, Yohan; Ingarao, Aurore; Zarrouk-Karoui, Sarra

How Using Parental Control Software Can Enhance Parents' Well-Being: The Role of Product Features on Parental Efficacy and Stress

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2023-02-07

OAAI

Bertrandias, Laurent; Bernard, Yohan; Elgaaied-Gambier, Leila

Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-02-15

PREAI

Elgaaied-Gambier, Leila; Bertrandias, Laurent; Bernard, Yohan

Products labeled as made in domestic country: the brand matters

EUROPEAN JOURNAL OF MARKETING

IF5.1

2020-08-31

PREAI

Bernard, Yohan; Collange, Veronique; Ingarao, Aurore; Zarrouk-Karoui, Sarra

The Environmental Labelling rollout of consumer goods by public authorities: Analysis of and lessons learned from the French case

JOURNAL OF CLEANER PRODUCTION

IF10

2017-09-01

PREAI

Francois-Lecompte, Agnes; Bertrandias, Laurent; Bernard, Yohan

The Effect of CEOs' Turnover on the Corporate Sustainability Performance of French Firms

JOURNAL OF BUSINESS ETHICS

IF6.7

2016-04-29

PREAI

Bernard, Yohan; Godard, Laurence; Zouaoui, Mohamed

研究方向