Maria Carolina Zanette - Publications, H-index & Citations

Maria Carolina Zanette

NEOMA Business School

10H指数

43论文数

337被引数

收录论文 6

发表时间

Self-tracking, consumption and markets: analysing current research and setting a new research agenda 自我追踪、消费与市场：分析当前研究并设定新的研究议程

Journal of Marketing Management

IF3

2026-02-01

PREAI

Viotto, Marina Henriques; Zanette, Maria Carolina; Daskalopoulou, Athanasia

Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors 赞助内容作为一种认知市场客体：品牌-创作者合作伙伴关系的平台化如何扰乱估值、共同生产和市场参与者之间的关系

JOURNAL OF MARKETING

IF10.4

2025-02-11

PREAI

Zeynep Arsel; Maria Carolina Zanette; Carolina da Rocha Melo

I want world peace… oh, and bigger boobs: repetitions and stereotyping on Friends' sustainable character Phoebe

hospitality marketing management

IF3

2024-08-30

PREAI

Raynaud, Sophie; Zanette, Maria Carolina; Martinez, Carmen Valor; Antonetti, Paolo

Unpacking the spillover effect of liminality: preteens' mothers' experience as emotionally connected participants

hospitality marketing management

IF3

2023-09-05

PREAI

Dallolio, Adriana Schneider; Zanette, Maria Carolina; Brito, Eliane Pereira Zamith

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory

marketing theory and practice

IF2.8

2023-01-31

OAAI

Rinallo, Diego; Santana, Jannsen; Zanette, Maria Carolina; Appau, Samuelson; Coffin, Jack; Eckhardt, Giana M.; Eichert, Christian A.; Husemann, Katharina C.; Kedzior, Richard; Moufahim, Mona; Rodner, Victoria; Stevens, Lorna

Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis

marketing theory and practice

IF2.8

2022-08-28

PREAI

Zanette, Maria Carolina; Rinallo, Diego; Mimoun, Laetitia

研究方向