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G

Giana M. Eckhardt

King's Business School

33H指数
112论文数
7.5K被引数
收录论文 32
发表时间
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Guidelines for creating content when conducting netnographic research进行网络民族志研究时创建内容的指南
errMarketing Letters
IF2.5
err2025-05-29
err0
errOAAI
errGillian Brooks; Giana M. Eckhardt; Marie-Agnès Parmentier
err分享
err收藏
Collaborative market formation in transition economies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2025-03-01
err0
PREAI
errKromidha, Endrit; Eckhardt, Giana M.; Bardhi, Fleura; Imami, Drini
err分享
err收藏
Commentary on Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers
errJOURNAL OF MARKETING
IF10.4
err2024-10-18
err0
PREAI
errEckhardt, Giana M.; Kopalle, Praveen K.
err分享
err收藏
Platform cooperatives in the sharing economy: How market challengers bring change from the margins
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-08-08
err0
errOAAI
errAtanasova, Aleksandrina; Eckhardt, Giana M.; Laamanen, Mikko
err分享
err收藏
The Cumulative Effects of Marketized Care
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-04-08
err4
PREAI
errChatzidakis, Andreas; Eckhardt, Giana M.; Husemann, Katharina C.
err分享
err收藏
Consumer Work and Agency in the Analog Revival模拟复兴中的消费者工作和代理
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-01-19
err5
PREAI
errBeverland, Michael B.; Fernandez, Karen, V; Eckhardt, Giana M.
err分享
err收藏
Liquid Consumer Security
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2023-07-17
err11
errOAAI
errAtanasova, Aleksandrina; Eckhardt, Giana M.; Husemann, Katharina C.
err分享
err收藏
Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory
errmarketing theory and practice
IF2.8
err2023-01-31
err8
errOAAI
errRinallo, Diego; Santana, Jannsen; Zanette, Maria Carolina; Appau, Samuelson; Coffin, Jack; Eckhardt, Giana M.; Eichert, Christian A.; Husemann, Katharina C.; Kedzior, Richard; Moufahim, Mona; Rodner, Victoria; Stevens, Lorna
err分享
err收藏
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres人群的咆哮: 互动仪式链如何创造社会氛围
errJOURNAL OF MARKETING
IF10.4
err2021-10-08
err64
errOAAI
errHill, Tim; Canniford, Robin; Eckhardt, Giana M.
err分享
err收藏
The broadening boundaries of materialism
errmarketing theory and practice
IF2.8
err2021-05-27
err32
errOAAI
errAtanasova, Aleksandrina; Eckhardt, Giana M.
err分享
err收藏
How Brands Craft National Identity品牌如何塑造国家身份
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2020-12-12
err22
errOAAI
errBeverland, Michael B.; Eckhardt, Giana M.; Sands, Sean; Shankar, Avi
err分享
err收藏
The value in de-emphasizing structure in liquidity
errmarketing theory and practice
IF2.8
err2020-08-03
err12
errOAAI
errEckhardt, Giana M.; Bardhi, Fleura
err分享
err收藏
Marketing in the Sharing Economy
errJOURNAL OF MARKETING
IF10.4
err2019-07-09
err488
PREAI
errEckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; Lamberton, Cait; Rindfleisch, Aric; Zervas, Georgios
err分享
err收藏
New dynamics of social status and distinction
errmarketing theory and practice
IF2.8
err2019-06-13
err88
errOAAI
errEckhardt, Giana M.; Bardhi, Fleura
err分享
err收藏
Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-05-17
err77
PREAI
errFournier, Susan; Eckhardt, Giana M.
err分享
err收藏
Consumer spirituality INTRODUCTION
errhospitality marketing management
IF3
err2019-04-30
err46
errOAAI
errHusemann, Katharina C.; Eckhardt, Giana M.
err分享
err收藏
'Alternative Hedonism': Exploring the Role of Pleasure in Moral Markets
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2019-02-27
err26
errOAAI
errCaruana, Robert; Glozer, Sarah; Eckhardt, Giana M.
err分享
err收藏
Consumer Deceleration
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2018-12-19
err143
PREAI
errHusemann, Katharina C.; Eckhardt, Giana M.
err分享
err收藏
The Consumer Experience of Responsibilization: The Case of Panera Cares
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2018-01-29
err47
errOAAI
errEckhardt, Giana M.; Dobscha, Susan
err分享
err收藏
Envisioning consumers: how videography can contribute to marketing knowledge
errhospitality marketing management
IF3
err2017-10-02
err29
errOAAI
errBelk, Russell W.; Caldwell, Marylouise; Devinney, Timothy M.; Eckhardt, Giana M.; Henry, Paul; Kozinets, Robert; Plakoyiannaki, Emmanuella
err分享
err收藏

研究方向

暂无研究方向
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H 指数: 52 · 论文数: 303
M
Michaël Beverland
H 指数: 49 · 论文数: 274
R
Robert V. Kozinets
H 指数: 48 · 论文数: 178
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