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R

Rebecca W. Hamilton

University System of Maryland

21H指数
61论文数
2.8K被引数
收录论文 24
发表时间
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Customization and the Customer Journey定制化与客户旅程
errJournal of Marketing
IF10.4
err2025-09-05
err0
PREAI
errSuh Yeon Kim; Rebecca W. Hamilton; TI Tongil Kim; Michael V. Lewis
err分享
err收藏
Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-06-18
err2
PREAI
errChun, So Yeon; Hamilton, Rebecca W.
err分享
err收藏
Leveraging Opportunities and Managing Risks in Marketing Research
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-12-21
err1
errOAAI
errHamilton, Rebecca W.; Michael, G.; Psaros, Robin
err分享
err收藏
On the strategic use of product scarcity in marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-09-27
err7
PREAI
errHamilton, Rebecca W.; Hosany, A. R. Shaheen
err分享
err收藏
What makes people happy? Decoupling the experiential-material continuum
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-03-10
err12
PREAI
errWeingarten, Evan; Duke, Kristen; Liu, Wendy; Hamilton, Rebecca W.; Amir, On; Appel, Gil; Cerf, Moran; Goodman, Joseph K.; Morales, Andrea C.; O'Brien, Ed; Quoidbach, Jordi; Sun, Monic
err分享
err收藏
Navigating Shared Consumption Experiences: Clarity About a Partner's Interests Increases Enjoyment
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-04-12
err22
PREAI
errWu, Yuechen; Hamilton, Rebecca W.; Kim, Nicole You Jeung; Ratner, Rebecca K.
err分享
err收藏
Consumer journeys: developing consumer-based strategy
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-02-09
err105
errOAAI
errHamilton, Rebecca; Price, Linda L.
err分享
err收藏
When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-11
err31
PREAI
errAbraham, Ajay T.; Hamilton, Rebecca W.
err分享
err收藏
The effects of scarcity on consumer decision journeys
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-09-20
err217
PREAI
errHamilton, Rebecca; Thompson, Debora; Bone, Sterling; Chaplin, Lan Nguyen; Griskevicius, Vladas; Goldsmith, Kelly; Hill, Ronald; John, Deborah Roedder; Mittal, Chiraag; O'Guinn, Thomas; Piff, Paul; Roux, Caroline; Shah, Anuj; Zhu, Meng
err分享
err收藏
Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-06-29
err9
PREAI
errDevlin, Anna G.; Elmaghraby, Wedad; Hamilton, Rebecca W.
err分享
err收藏
The substitution strategy dilemma: substitute selection versus substitute effectiveness
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-06-09
err15
PREAI
errArens, Zachary G.; Hamilton, Rebecca W.
err分享
err收藏
Return on Service Amenities
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-02-01
err15
PREAI
errHamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; Dev, Chekitan S.
err分享
err收藏
The rebound of the forgone alternative
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2017-01-24
err5
PREAI
errArens, Zachary G.; Hamilton, Rebecca W.
err分享
err收藏
Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers做好事与做好事: 失败者定位对道德和有能力的服务提供者的差异影响
errJOURNAL OF MARKETING
IF10.4
err2017-01-01
err153
PREAI
errKirmani, Amna; Hamilton, Rebecca W.; Thompson, Debora V.; Lantzy, Shannon
err分享
err收藏
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2016-07-08
err20
PREAI
errArens, Zachary G.; Hamilton, Rebecca W.
err分享
err收藏
Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-02-22
err70
errOAAI
errHamilton, Rebecca
err分享
err收藏
Inhibited from Bowling Alone
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2015-05-28
err92
PREAI
errRatner, Rebecca K.; Hamilton, Rebecca W.
err分享
err收藏
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2009-12-01
err71
PREAI
errThompson, Debora Viana; Hamilton, Rebecca W.; Petrova, Petia K.
err分享
err收藏
When 2+2 is not the same as 1+3: Variations in price sensitivity across components of partitioned prices当2 2与1 3不同时: 分区价格各组成部分的价格敏感度变化
errJOURNAL OF MARKETING RESEARCH
IF5
err2008-08-01
err112
PREAI
errHamilton, Rebecca W.; Srivastava, Joydeep
err分享
err收藏
Choosing options for products: the effects of mixed bundling on consumers' inferences and choices产品选择: 混合捆绑销售对消费者推断和选择的影响
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2007-12-21
err25
PREAI
errHamilton, Rebecca W.; Koukova, Nevena T.
err分享
err收藏

研究方向

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合作学者
合作期刊
M
Michel Wedel
H 指数: 75 · 论文数: 338
R
Roland T. Rust
H 指数: 72 · 论文数: 227
V
Vladas Griskevicius
H 指数: 62 · 论文数: 231
L
Linda L. Price
H 指数: 50 · 论文数: 182
R
Ronald Paul Hill
H 指数: 48 · 论文数: 234
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