Kenneth R. Lord - Publications, H-index & Citations

Kenneth R. Lord

University of Scranton

27H指数

78论文数

3.6K被引数

收录论文 13

发表时间

Cultivating & leveraging quilters' harmonious passion

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2022-01-24

PREAI

Lord, Kenneth R.; Lord, Brenda C.; Lord, Edwin K.

Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2019-01-31

PREAI

Lord, Kenneth R.; Putrevu, Sanjay; Collins, Alice F.

Corporate social and environmental responsibility in services: Will consumers pay for it?服务中的企业社会和环境责任: 消费者会为此买单吗？

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2015-01-01

PREAI

Parsa, H. G.; Lord, Kenneth R.; Putrevu, Sanjay; Kreeger, Jeff

Response of buying-center participants to B2B product placements

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2010-02-23

PREAI

Lord, Kenneth R.; Gupta, Pola B.

Exploring the dimensionality of the need for cognition scale

PSYCHOLOGY & MARKETING

IF9.1

2005-12-01

PREAI

Lord, KR; Putrevu, S

High quality amorphous silicon materials and cells grown with hydrogen dilution 氢稀释生长的高质量非晶硅材料和电池

SOLAR ENERGY MATERIALS AND SOLAR CELLS

IF6.3

2003-07-01

PREAI

Guha, S; Yang, J; Banerjee, A; Yan, BJ; Lord, K

Light-induced increase in the open-circuit voltage of thin-film heterogeneous silicon solar cells

APPLIED PHYSICS LETTERS

IF3.6

2001-12-03

PREAI

Lord, K; Yan, B; Yang, J; Guha, S

Electronic states of intrinsic layers in n-i-p solar cells near amorphous to microcrystalline silicon transition studied by photoluminescence spectroscopy

APPLIED PHYSICS LETTERS

IF3.6

2000-11-13

PREAI

Yue, GZ; Han, DX; Williamson, DL; Yang, J; Lord, K; Guha, S

The impact of membership fees on consumer attitude and choice

PSYCHOLOGY & MARKETING

IF9.1

1998-01-01

PREAI

Dick, AS; Lord, KR

THE COMBINED INFLUENCE HYPOTHESIS - CENTRAL AND PERIPHERAL ANTECEDENTS OF ATTITUDE TOWARD THE AD

JOURNAL OF ADVERTISING

IF7

1995-03-01

119

PREAI

LORD, KR; LEE, MS; SAUER, PL

COMPARATIVE AND NONCOMPARATIVE ADVERTISING - ATTITUDINAL EFFECTS UNDER COGNITIVE AND AFFECTIVE INVOLVEMENT CONDITIONS

JOURNAL OF ADVERTISING

IF7

1994-06-01

438

PREAI

PUTREVU, S; LORD, KR

ATTENTION VERSUS DISTRACTION - THE INTERACTIVE EFFECT OF PROGRAM INVOLVEMENT AND ATTENTIONAL DEVICES ON COMMERCIAL PROCESSING

JOURNAL OF ADVERTISING

IF7

1993-03-01

PREAI

LORD, KR; BURNKRANT, RE

PICTURE-BASED PERSUASION PROCESSES AND THE MODERATING ROLE OF INVOLVEMENT

JOURNAL OF CONSUMER RESEARCH

IF6.4

1991-06-01

283

PREAI

MINIARD, PW; BHATLA, S; LORD, KR; DICKSON, PR; UNNAVA, HR

研究方向