Wayne S. DeSarbo - Publications, H-index & Citations

Wayne S. DeSarbo

university park

56H指数

445论文数

1.5W被引数

收录论文 35

发表时间

Model-Based Co-Clustering in Customer Targeting Utilizing Large-Scale Online Product Rating Networks 基于模型的双聚类在利用大规模在线产品评分网络进行客户定位中的应用

Journal of Business & Economic Statistics

IF2.5

2024-10-15

OAAI

Qian Chen; Amal Agarwal; Duncan K. H. Fong; Wayne S. DeSarbo; Lingzhou Xue

A generalized ordinal finite mixture regression model for market segmentation

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-12-01

OAAI

Zhang, Yifan; Fong, Duncan K. H.; DeSarbo, Wayne S.

Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-09-01

PREAI

Kim, Sunghoon; DeSarbo, Wayne S.; Chang, Won

A random coefficients mixture hidden Markov model for marketing research

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2018-09-01

PREAI

Kappe, Eelco; Blank, Ashley Stadler; DeSarbo, Wayne S.

Extracting Summary Piles from Sorting Task Data

JOURNAL OF MARKETING RESEARCH

IF5

2017-06-01

PREAI

Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne S.

Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

JOURNAL OF MARKETING RESEARCH

IF5

2013-10-01

PREAI

Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne S.; Fong, Duncan K. H.

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection

JOURNAL OF MARKETING RESEARCH

IF5

2012-10-01

PREAI

Kim, Sunghoon; Fong, Duncan K. H.; Desarbo, Wayne S.

A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data

JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION

IF3

2010-06-01

PREAI

Fong, Duncan K. H.; DeSarbo, Wayne S.; Park, Joonwook; Scott, Crystal J.

DYNAMIC STRATEGIC GROUPS: DERIVING SPATIAL EVOLUTIONARY PATHS 动态战略群体: 推导空间演化路径

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2009-07-01

PREAI

Desarbo, Wayne S.; Grewal, Rajdeep; Wang, Rui

A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses

JOURNAL OF MARKETING RESEARCH

IF5

2008-06-01

PREAI

Desarbo, Wayne S.; Grewal, Rajdeep; Scott, Crystal J.

Estimating multiple consumer segment ideal points from context-dependent survey data

JOURNAL OF CONSUMER RESEARCH

IF6.4

2008-06-01

OAAI

Desarbo, Wayne S.; Atalay, A. Selin; Lebaron, David; Blanchard, Simon J.

Hybrid strategic groups

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2007-10-24

PREAI

Desarbo, Wayne S.; Grewal, Rajdeep

Fuzzy clusterwise growth curve models via generalized estimating equations: An application to the antisocial behavior of children

MULTIVARIATE BEHAVIORAL RESEARCH

IF3.5

2007-06-29

PREAI

Hwang, Heungsun; Takane, Yoshio; DeSarbo, Wayne S.

An alternative efficient representation of demand-based competitive asymmetry 基于需求的竞争不对称的另一种有效表示

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2007-03-22

PREAI

DeSarbo, Wayne S.; Grewal, Rajdeep

Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2005-11-21

OAAI

DeSarbo, WS; Grewal, R; Wind, J

Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis

the academy of marketing science

IF4.9

2005-05-01

PREAI

Liechty, JC; Fong, DKH; DeSarbo, WS

Revisiting the miles and snow strategic framework: Uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2004-10-28

626

PREAI

Desarbo, WS; Di Benedetto, CA; Song, M; Sinha, I

A gravity-based multidimensional scaling model for deriving spatial structures underlying consumer preference/choice judgments

JOURNAL OF CONSUMER RESEARCH

IF6.4

2002-06-01

PREAI

Desarbo, WS; Kim, J; Choi, SC; Spaulding, M

The spatial representation of market information

the academy of marketing science

IF4.9

2001-11-01

PREAI

DeSarbo, WS; Degeratu, AM; Wedel, M; Saxton, MK

Customer value analysis in a heterogeneous market

STRATEGIC MANAGEMENT JOURNAL

IF7.2

2001-07-31

179

PREAI

DeSarbo, WS; Jedidi, K; Sinha, I

研究方向