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Prashant Kumar

xlri xavier school of management department of marketing, , jamshedpur,

18H指数
48论文数
1.8K被引数
收录论文 16
发表时间
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Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens真实性-一致性-亲和力关系对绿色商店融洽感的影响：基于详尽可能性视角的调节作用探索
errJournal of Consumer Marketing
IF3.3
err2025-08-20
err0
PREAI
errPrashant Kumar; Anand Jhawar
err分享
err收藏
Green ad stories' characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2025-02-06
err0
PREAI
errKumar, Prashant; Jhawar, Anand; Shetty, Khyati; Varshney, Sanjeev
err分享
err收藏
Avatar-Human Interaction: Bibliometric Review and Future Research Avenues Through the Theory-Context-Methods Lens
errINTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
IF4.9
err2024-11-17
err0
PREAI
errKumar, Prashant; Jhawar, Anand
err分享
err收藏
How meaningless and substantive green claims jointly determine product environmental perceptions无意义和实质性的绿色主张如何共同决定产品的环境感知
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-07-13
err2
errOAAI
errPolonsky, Michael Jay; Rotman, Jeffrey; Weber, Virginia; Kumar, Prashant
err分享
err收藏
A systematic and critical review of green hydrogen economy in India对印度绿色氢经济的系统和批判性回顾
errINTERNATIONAL JOURNAL OF HYDROGEN ENERGY
IF8.3
err2023-09-01
err36
PREAI
errHarichandan, Sidhartha; Kar, Sanjay Kumar; Rai, Prashant Kumar
err分享
err收藏
The emergence of virtual influencers: a shift in the influencer marketing paradigm
errYOUNG CONSUMERS
IF5
err2023-05-10
err40
PREAI
errJhawar, Anand; Kumar, Prashant; Varshney, Sanjeev
err分享
err收藏
Effects of in-store information quality and store credibility on consumer engagement in green retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-03-01
err10
PREAI
errKumar, Prashant; Utkarsh
err分享
err收藏
Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour
errFRONTIERS IN ENVIRONMENTAL SCIENCE
IF3.7
err2022-10-05
err19
errOAAI
errYadav, Sher Singh; Kar, Sanjay Kumar; Rai, Prashant Kumar
err分享
err收藏
The Journal of Fashion Marketing and Management: a bibliometric overview since its inception
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2022-02-18
err2
errOAAI
errKumar, Prashant; Shetty, Khyati; Fitzsimmons, Jason R.; Hayes, Steven George
err分享
err收藏
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge绿色信息质量与绿色品牌评价: 生态标签可信度和消费者知识的调节作用
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-03-11
err73
errOAAI
errKumar, Prashant; Polonsky, Michael; Dwivedi, Yogesh K.; Kar, Arpan
err分享
err收藏
Digital mediation in business-to-business marketing: A bibliometric analysis
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-02-01
err70
PREAI
errKumar, Bipul; Sharma, Arun; Vatavwala, Sanket; Kumar, Prashant
err分享
err收藏
A bibliometric analysis of extended key account management literature扩展大客户管理文献的计量分析
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-10-01
err55
PREAI
errKumar, Prashant; Sharma, Arun; Salo, Jari
err分享
err收藏
In-store experience quality and perceived credibility: A green retailer context
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-07-01
err40
PREAI
errKumar, Prashant; Polonsky, Micheal Jay
err分享
err收藏
Intents of green advertisements绿色广告的意图
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2017-01-09
err22
PREAI
errKumar, Prashant
err分享
err收藏
State of green marketing research over 25 years (1990-2014) Literature survey and classification
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2016-02-01
err86
PREAI
errKumar, Prashant
err分享
err收藏
Factors affecting consumers' green product purchase decisions
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2015-05-05
err208
PREAI
errKumar, Prashant; Ghodeswar, Bhimrao M.
err分享
err收藏

研究方向

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合作学者
合作期刊
Y
Yogesh K. Dwivedi
H 指数: 149 · 论文数: 951
A
Arpan Kumar Kar
H 指数: 62 · 论文数: 300
M
Michael Jay Polonsky
H 指数: 53 · 论文数: 390
A
Arun Sharma
H 指数: 51 · 论文数: 180
J
Jari Salo
H 指数: 50 · 论文数: 249
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