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科言猫学术研究的AI总结
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M

Mona Mrad

American University of Sharjah

13H指数
43论文数
949被引数
收录论文 6
发表时间
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Positive luxury: A consumer-centric approach to bridging luxury and sustainability
errmarketing theory and practice
IF2.8
err2025-03-01
err0
PREAI
errBatat, Wided; Manika, Danae; Duma, Fabio; Millard, Rachael; Mrad, Mona; Mitchell, Natalie A.; Ourahmoune, Nacima; Paul, Pallab; Petersen, Francine Espinoza; Talukdar, Nabanita; Yao, Alex Yao
err分享
err收藏
Give me a second life! Extending the life-span of luxury products through repair
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2025-01-01
err1
PREAI
errMrad, Mona; Semaan, Rania W.; Christodoulides, George; Prandelli, Emanuela
err分享
err收藏
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research
errPSYCHOLOGY & MARKETING
IF9.1
err2023-08-22
err0
errOAAI
errWoodside, Arch G.; Akrout, Houcine; Mrad, Mona
err分享
err收藏
Computer-generated influencers: the rise of digital personalities
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-04-18
err74
PREAI
errMrad, Mona; Ramadan, Zahy; Nasr, Lina Issam
err分享
err收藏
How do consumers think about hybrid products? Computer wearables have an identity problem
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-08-01
err43
errOAAI
errNieroda, Marzena E.; Mrad, Mona; Solomon, Michael R.
err分享
err收藏
Brand addiction: Exploring the concept and its definition through an experiential lens
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-06-01
err62
errOAAI
errCui, Charles Chi; Mrad, Mona; Hogg, Margaret K.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Arch G. Woodside
H 指数: 71 · 论文数: 633
G
George Christodoulides
H 指数: 39 · 论文数: 120
M
Michael R. Solomon
H 指数: 33 · 论文数: 97
W
Wided Batat
H 指数: 25 · 论文数: 206
Z
Zahy Ramadan
H 指数: 22 · 论文数: 61
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