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Z

Zahy Ramadan

lebanese american university

22H指数
61论文数
1.6K被引数
收录论文 23
发表时间
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The role of generative AI in shaping consumer–brand relationships: a comparative study of the microblogging platforms X and threads生成式人工智能在塑造消费者-品牌关系中的作用：微博平台X和Threads的比较研究
errMarketing Intelligence & Planning
IF0
err2025-12-02
err0
PREAI
errZahy Ramadan; Maya F. Farah; Yaman Nassereddine
err分享
err收藏
From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People With Physical Disabilities
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-01-01
err0
PREAI
errNassereddine, Yaman; Ramadan, Zahy; Farah, Maya F.
err分享
err收藏
Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers
errJOURNAL OF ADVERTISING
IF7
err2024-09-13
err3
PREAI
errMrad, Mona; Ramadan, Zahy; Toth, Zsofia; Nasr, Lina; Karimi, Sahar
err分享
err收藏
When digital spaces matter: The influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse当数字空间很重要时: 在元宇宙中使用生成性AI的品牌对唯一性和场所依恋对自我身份表达的影响
errPSYCHOLOGY & MARKETING
IF9.1
err2024-08-06
err0
PREAI
errFarah, Maya F.; Ramadan, Zahy; Nassereddine, Yaman
err分享
err收藏
Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2024-07-08
err4
PREAI
errFarah, Maya F.; Ramadan, Zahy
err分享
err收藏
Marketing in the metaverse era: toward an integrative channel approach
errVIRTUAL REALITY
IF5
err2023-03-17
err18
errOAAI
errRamadan, Zahy
err分享
err收藏
Engaging with omnichannel brands: the role of consumer empowerment与全渠道品牌互动: 消费者赋权的作用
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2022-11-22
err24
PREAI
errItani, Omar S.; Loureiro, Sandra Maria Correia; Ramadan, Zahy
err分享
err收藏
Computer-generated influencers: the rise of digital personalities
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-04-18
err74
PREAI
errMrad, Mona; Ramadan, Zahy; Nasr, Lina Issam
err分享
err收藏
Satisfying the online food crave: The case of online food aggregators
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-12-01
err12
PREAI
errFarah, Maya F.; Ramadan, Zahy; Kanso, Jana
err分享
err收藏
Alexafying shoppers: The examination of Amazon's captive relationship strategyAlexafying购物者: 对亚马逊的俘虏关系策略的检验
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-09-01
err35
PREAI
errRamadan, Zahy B.
err分享
err收藏
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2021-06-02
err12
PREAI
errRamadan, Zahy; Nsouli, Nour Zakaria
err分享
err收藏
Fooled in the relationship: How Amazon Prime members' sense of self-control counter-intuitively reinforces impulsive buying behavior
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-05-30
err24
PREAI
errRamadan, Zahy; Farah, Maya F.; Saada, Rana Bou
err分享
err收藏
From to : How Alexa is redefining companionship and interdependence for people with special needs
errPSYCHOLOGY & MARKETING
IF9.1
err2020-12-30
err51
PREAI
errRamadan, Zahy; F. Farah, Maya; El Essrawi, Lea
err分享
err收藏
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-09-01
err79
errOAAI
errAbosag, Ibrahim; Ramadan, Zahy B.; Baker, Tom; Jin, Zhongqi
err分享
err收藏
Viability of Amazon's driven innovations targeting shoppers' impulsiveness
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-03-01
err36
PREAI
errFarah, Maya F.; Ramadan, Zahy B.
err分享
err收藏
The democratization of intangible luxury
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2019-09-02
err24
PREAI
errRamadan, Zahy
err分享
err收藏
Brand-brand relational moments
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2019-07-04
err16
PREAI
errRamadan, Zahy B.
err分享
err收藏
The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-05-01
err118
PREAI
errFarah, Maya F.; Ramadan, Zahy B.; Harb, Dana H.
err分享
err收藏
Amazon's approach to consumers' usage of the Dash button and its effect on purchase decision involvement in the U.S. market
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-03-01
err23
PREAI
errRamadan, Zahy B.; Farah, Maya F.; Kassab, Danielle
err分享
err收藏
All in the value: The impact of brand and social network relationships on the perceived value of customer endorsed Facebook advertising
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-06-08
err29
PREAI
errRamadan, Zahy Bashir; Abosag, Ibrahim; Zabkar, Vesna
err分享
err收藏

研究方向

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合作学者
合作期刊
S
Sandra María Correia Loureiro
H 指数: 55 · 论文数: 526
V
Vesna Žabkar
H 指数: 31 · 论文数: 139
O
Omar S. Itani
H 指数: 28 · 论文数: 82
M
Maya F. Farah
H 指数: 23 · 论文数: 61
Z
Zhongqi Jin
H 指数: 21 · 论文数: 54
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