Don E. Schultz - Publications, H-index & Citations

Don E. Schultz

Northwestern University

38H指数

382论文数

6.0K被引数

收录论文 9

发表时间

IMC in digitally-empowering contexts: the emerging role of negotiated brands

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2019-01-16

PREAI

Vollero, Agostino; Schultz, Don E.; Siano, Alfonso

Social media and consumer engagement: a review and research agenda 社交媒体与消费者参与: 回顾与研究议程

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2016-10-10

320

PREAI

Barger, Victor; Peltier, James W.; Schultz, Don E.

Someone Should Do Something: Replication and an Agenda for Collective Action

JOURNAL OF ADVERTISING

IF7

2015-09-29

PREAI

Kerr, Gayle; Schultz, Don E.; Lings, Ian

U.S. online shopping: Facts, fiction, hopes and dreams

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2015-03-01

PREAI

Schultz, Don E.; Block, Martin P.

An inside-out approach to integrated marketing communication - An international analysis

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-08

OAAI

Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul

Maintenance person or architect? The role of academic advertising research in building better understanding

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

OAAI

Kerr, Gayle; Schultz, Don

The elaboration likelihood model: review, critique and research agenda

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-11-04

230

PREAI

Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; McColl, Rod; Pals, Heather

Organizational processes for B2B services IMC data quality

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2014-01-16

PREAI

Zahay, Debra; Peltier, James; Krishen, Anjala S.; Schultz, Don E.

How U S consumers view in-store promotions

JOURNAL OF BUSINESS RESEARCH

IF9.8

2011-01-01

PREAI

Schultz, Don E.; Block, Martin P.

研究方向