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B

Brett R. Gordon

Northwestern University

21H指数
69论文数
1.9K被引数
收录论文 14
发表时间
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Personalization and Targeting: How to Experiment, Learn & Optimize个性化与精准投放：如何进行实验、学习与优化
errInternational Journal of Research in Marketing
IF7.5
err2025-07-25
err0
errOAAI
errAurélie Lemmens; Jason M.T. Roos; Sebastian Gabel; Eva Ascarza; Hernán A. Bruno; Brett R. Gordon; Ayelet Israeli; Elea McDonnell Feit; Carl F. Mela; Oded Netzer
err分享
err收藏
Multicell Experiments for Marginal Treatment Effect Estimation of Digital Ads多细胞实验用于数字广告边际处理效应估计
errMANAGEMENT SCIENCE
IF4.9
err2025-01-15
err0
PREAI
errGordon, Brett R.
err分享
err收藏
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
errthe academy of marketing science
IF4.9
err2023-07-01
err17
errOAAI
errGordon, Brett R.; Moakler, Robert; Zettelmeyer, Florian
err分享
err收藏
Digitization and Flexibility: Evidence from the South Korean Movie Market
errthe academy of marketing science
IF4.9
err2021-09-01
err4
PREAI
errYang, Joonhyuk; Anderson, Eric T.; Gordon, Brett R.
err分享
err收藏
Inefficiencies in Digital Advertising Markets数字广告市场的低效率
errJOURNAL OF MARKETING
IF10.4
err2020-04-22
err74
errOAAI
errGordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; Narayanan, Sridhar; Shin, Jiwoong; Wilbur, Kenneth C.
err分享
err收藏
A Comparison of Approaches o Advertising Measurement: Evidence from Big Field Experiments at Facebook
errthe academy of marketing science
IF4.9
err2019-03-01
err116
PREAI
errGordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; Chapsky, Dan
err分享
err收藏
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
errthe academy of marketing science
IF4.9
err2018-09-01
err13
PREAI
errLi, Yang; Gordo, Brett R.; Netzer, Oded
err分享
err收藏
Field studies of psychologically targeted ads face threats to internal validity
errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2018-05-18
err33
errOAAI
errEckles, Dean; Gordon, Brett R.; Johnson, Garrett A.
err分享
err收藏
Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-02-01
err76
PREAI
errGordon, Brett R.; Goldfarb, Avi; Li, Yang
err分享
err收藏
Advertising Effects in Presidential Elections
errthe academy of marketing science
IF4.9
err2013-01-01
err75
PREAI
errGordon, Brett R.; Hartmann, Wesley R.
err分享
err收藏
Competitive Strategy for Open Source Software
errthe academy of marketing science
IF4.9
err2011-11-01
err24
PREAI
errKumar, Vineet; Gordon, Brett R.; Srinivasan, Kannan
err分享
err收藏
Revisiting the Workshop on Quantitative Marketing and Structural Econometrics Foreword
errthe academy of marketing science
IF4.9
err2011-11-01
err0
PREAI
errGordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; Dube, Jean-Pierre; Staelin, Richard
err分享
err收藏
A New Approach to Estimating the Production Function for Housing
errAMERICAN ECONOMIC REVIEW
IF11.6
err2010-06-01
err90
errOAAI
errEpple, Dennis; Gordon, Brett; Sieg, Holger
err分享
err收藏
DRS. MUTH AND MILLS MEET DR. TIEBOUT: INTEGRATING LOCATION-SPECIFIC AMENITIES INTO MULTI-COMMUNITY EQUILIBRIUM MODELS
errJOURNAL OF REGIONAL SCIENCE
IF2.7
err2010-02-01
err18
PREAI
errEpple, Dennis; Gordon, Brett; Sieg, Holger
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Avi Goldfarb
H 指数: 57 · 论文数: 263
E
Eric T. Bradlow
H 指数: 53 · 论文数: 231
R
Richard Staelin
H 指数: 53 · 论文数: 158
D
Dennis Epple
H 指数: 44 · 论文数: 183
K
Kannan Srinivasan
H 指数: 39 · 论文数: 134
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