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F

Fareena Sultan

Northeastern University

24H指数
54论文数
5.8K被引数
收录论文 9
发表时间
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Discovering synergies and conflicts in online and offline in-store engagement
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2022-09-02
err3
errOAAI
errBanerjee, Syagnik; Sultan, Fareena; Hofacker, Charles F.
err分享
err收藏
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-12-01
err94
PREAI
errGao, Tao (Tony); Rohm, Andrew J.; Sultan, Fareena; Pagani, Margherita
err分享
err收藏
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
errBUSINESS HORIZONS
IF7
err2012-09-01
err72
PREAI
errRohm, Andrew J.; Gao, Tao (Tony); Sultan, Fareena; Pagani, Margherita
err分享
err收藏
Tuning in and tuning out: media multitasking among young consumers
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2010-07-20
err104
errOAAI
errBardhi, Fleura; Rohm, Andrew J.; Sultan, Fareena
err分享
err收藏
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2009-11-01
err151
PREAI
errSultan, Fareena; Rohm, Andrew J.; Gao, Tao (Tony)
err分享
err收藏
Antecedents and consequences of information technology usage in NPD: A comparison of Dutch and US companiesNPD中信息技术使用的前因和后果: 荷兰和美国公司的比较
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2008-09-09
err69
PREAI
errBarczak, Gloria; Hultink, Erik Jan; Sultan, Fareena
err分享
err收藏
Determinants of IT usage and new product performanceIT使用和新产品性能的决定因素
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2007-10-10
err119
PREAI
errBarczak, Gloria; Sultan, Fareena; Hultink, Erik Jan
err分享
err收藏
Are the drivers and role of online trust the same for all Web sites and consumers? A large-scale exploratory empirical study对于所有网站和消费者，在线信任的驱动因素和作用是否相同？大规模探索性实证研究
errJOURNAL OF MARKETING
IF10.4
err2005-10-01
err952
PREAI
errBart, Y; Shankar, V; Sultan, F; Urban, GL
err分享
err收藏
Online trust: a stakeholder perspective, concepts, implications, and future directions
errJOURNAL OF STRATEGIC INFORMATION SYSTEMS
IF11.8
err2002-12-01
err419
errOAAI
errShankar, V; Urban, GL; Sultan, F
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
G
Glen L. Urban
H 指数: 49 · 论文数: 165
E
Erik Jan Hultink
H 指数: 46 · 论文数: 153
G
Gloria Barczak
H 指数: 35 · 论文数: 152
C
Charles F. Hofacker
H 指数: 33 · 论文数: 112
A
Andrew J. Rohm
H 指数: 28 · 论文数: 50
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