Andrew J. Rohm - Publications, H-index & Citations

Andrew J. Rohm

loyola marymount university

28H指数

50论文数

6.0K被引数

收录论文 8

发表时间

Is Gen Z willing to pay for sustainability? An advanced market segmentation analysis Z世代是否愿意为可持续性买单？一项高级市场细分分析

Journal of Consumer Marketing

IF3.3

2026-01-30

PREAI

Andrew Rohm; Aidin Namin; Matt Stefl

Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-02-15

131

PREAI

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J.

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

BUSINESS HORIZONS

IF7

2012-09-01

PREAI

Rohm, Andrew J.; Gao, Tao (Tony); Sultan, Fareena; Pagani, Margherita

We're all connected: The power of the social media ecosystem

BUSINESS HORIZONS

IF7

2011-05-01

1.1K

PREAI

Hanna, Richard; Rohm, Andrew; Crittenden, Victoria L.

Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment

JOURNAL OF MARKETING

IF10.4

2011-03-01

144

OAAI

Koehler, Clemens F.; Rohm, Andrew J.; de Ruyter, Ko; Wetzels, Martin

Tuning in and tuning out: media multitasking among young consumers

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2010-07-20

104

OAAI

Bardhi, Fleura; Rohm, Andrew J.; Sultan, Fareena

IF IT'S LEGAL, IS IT ACCEPTABLE? Consumer Reactions to Online Covert Marketing

JOURNAL OF ADVERTISING

IF7

2009-12-01

PREAI

Milne, George R.; Rohm, Andrew; Bahl, Shalini

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2009-11-01

151

PREAI

Sultan, Fareena; Rohm, Andrew J.; Gao, Tao (Tony)

研究方向