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M

Madhubalan Viswanathan

University of Illinois System

32H指数
102论文数
3.1K被引数
收录论文 12
发表时间
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Consumers and technology in a changing world: the perspective from subsistence marketplaces
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-06-10
err29
PREAI
errViswanathan, Madhubalan; Sreekumar, Arun
err分享
err收藏
The subsistence marketplaces approach to poverty: Implications for marketing theory
errmarketing theory and practice
IF2.8
err2017-05-01
err67
PREAI
errVenugopal, Srinivas; Viswanathan, Madhubalan
err分享
err收藏
Transformative Subsistence Entrepreneurship: A Study in India
errJOURNAL OF MACROMARKETING
IF2.3
err2014-04-03
err64
PREAI
errSridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhubalan; Gupta, Samir
err分享
err收藏
Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-12-01
err20
PREAI
errGau, Roland; Jae, Haeran; Viswanathan, Madhubalan
err分享
err收藏
From impactful research to sustainable innovations for subsistence marketplaces
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-12-01
err20
errOAAI
errNakata, Cheryl; Viswanathan, Madhubalan
err分享
err收藏
Product Development for the BoP: Insights on Concept and Prototype Development from University-Based Student Projects in India
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2011-10-17
err126
PREAI
errViswanathan, Madhubalan; Sridharan, Srinivas
err分享
err收藏
Sustainable Product and Market Development for Subsistence Marketplaces: Creating Educational Initiatives in Radically Different Contexts
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2011-04-11
err29
PREAI
errViswanathan, Madhubalan; Yassine, Ali; Clarke, John
err分享
err收藏
Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation将与产品相关的社会商品融入生存市场的业务流程: 可持续的市场导向
errJOURNAL OF MACROMARKETING
IF2.3
err2009-09-03
err115
PREAI
errViswanathan, Madhubalan; Seth, Anju; Gau, Roland; Chaturvedi, Avinish
err分享
err收藏
Understanding the influence of literacy on consumer memory: The role of pictorial elements
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2009-05-08
err43
PREAI
errViswanathan, Madhubalan; Torelli, Carlos J.; Xia, Lan; Gau, Roland
err分享
err收藏
Decision making and coping of functionally illiterate consumers and some implications for marketing management
errJOURNAL OF MARKETING
IF10.4
err2005-01-01
err199
PREAI
errViswanathan, M; Rosa, JA; Harris, JE
err分享
err收藏
Measuring speech quality for text-to-speech systems: development and assessment of a modified mean opinion score (MOS) scale
errCOMPUTER SPEECH AND LANGUAGE
IF3.4
err2005-01-01
err109
PREAI
errViswanathan, M; Viswanathan, M
err分享
err收藏
Maximum versus meaningful discrimination in scale response: Implications for validity of measurement of consumer perceptions about products
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2004-02-01
err59
errOAAI
errViswanathan, M; Sudman, S; Johnson, M
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Arun Sreekumar
H 指数: 55 · 论文数: 335
S
Seymour Sudman
H 指数: 52 · 论文数: 218
M
Mahesh Viswanathan
H 指数: 39 · 论文数: 265
A
Ali Yassine
H 指数: 34 · 论文数: 129
S
Samir Gupta
H 指数: 33 · 论文数: 217
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