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科言猫学术研究的AI总结
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N

Nai‐Hwa Lien

National Taiwan University

11H指数
26论文数
601被引数
收录论文 4
发表时间
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Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions
errASIA PACIFIC MANAGEMENT REVIEW
IF5.6
err2021-06-01
err9
errOAAI
errLiu, Shu-Fang; Lee, Hsiao-Ching; Lien, Nai-Hwa
err分享
err收藏
How do candidate poll ranking and election status affect the effects of negative political advertising?
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err12
PREAI
errChou, Hsuan-Yi; Lien, Nai-Hwa
err分享
err收藏
Narrative ads: The effect of argument strength and story format
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-04-01
err112
PREAI
errLien, Nai-Hwa; Chen, Yi-Ling
err分享
err收藏
The effects of incentive types and appeal regulatory framing in travel advertising
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2012-05-01
err43
PREAI
errChou, Hsuan-Yi; Lien, Nai-Hwa
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
S
Shufang Liu
H 指数: 28 · 论文数: 315
H
Hsuan‐Yi Chou
H 指数: 17 · 论文数: 46
H
Hsiao‐Ching Lee
H 指数: 17 · 论文数: 57
C
Chen, Yi-Ling
H 指数: 0 · 论文数: 6
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