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H

Hsuan‐Yi Chou

national sun yat sen university

17H指数
46论文数
642被引数
收录论文 17
发表时间
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Partitioned or All-Inclusive Pricing? It Depends on the Brand-Customer Relationship Type分区定价还是全包定价？这取决于品牌-顾客关系类型
errPSYCHOLOGY & MARKETING
IF9.1
err2026-04-01
err0
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi; Chen, Xin-Yi
err分享
err收藏
The Impact of Regulatory Focus on the Inaction Inertia Effect调节焦点对不行动惯性效应的影响
errPSYCHOLOGY & MARKETING
IF9.1
err2025-02-24
err0
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi
err分享
err收藏
Effects of quantity promotional frames on inaction inertia数量促销框架对无为惯性的影响
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2021-10-12
err4
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi
err分享
err收藏
The effects of pricing strategy on upgrade intentions
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2021-03-24
err5
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi
err分享
err收藏
Payment formats and hedonic consumption
errPSYCHOLOGY & MARKETING
IF9.1
err2020-09-03
err22
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi
err分享
err收藏
Effects of comparability of promotions on inaction inertia
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-07-04
err4
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi
err分享
err收藏
What should we call this color? The influence of color-naming on consumers' attitude toward the product
errPSYCHOLOGY & MARKETING
IF9.1
err2020-03-20
err9
PREAI
errChou, Hsuan-Yi; Chu, Xing-Yu (Marcos); Chiang, Yu-Han
err分享
err收藏
Units of time do matter: How countdown time units affect consumers' intentions to participate in group-buying offers
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2019-05-01
err23
PREAI
errChou, Hsuan-Yi
err分享
err收藏
Effects of game-product congruity on in-app interstitial advertising and the moderation of media-context factors
errPSYCHOLOGY & MARKETING
IF9.1
err2018-12-12
err19
PREAI
errWang, Shaojung Sharon; Chou, Hsuan-Yi
err分享
err收藏
The effects of promotional package frames and price strategies on inaction inertia
errPSYCHOLOGY & MARKETING
IF9.1
err2018-10-31
err21
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi
err分享
err收藏
Hypermarket private-label products, brand strategies and spokesperson persuasion
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-04-10
err10
PREAI
errChou, Hsuan-Yi; Wang, Tuan-Yu
err分享
err收藏
The effects of happiness types and happiness congruity on game app advertising and environments
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2016-11-01
err13
PREAI
errChou, Hsuan-Yi; Wang, Shaojung Sharon
err分享
err收藏
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-03-01
err44
PREAI
errLiu, Hsin-Hsien; Chou, Hsuan-Yi
err分享
err收藏
How do candidate poll ranking and election status affect the effects of negative political advertising?
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err12
PREAI
errChou, Hsuan-Yi; Lien, Nai-Hwa
err分享
err收藏
Effects of endorser types in political endorsement advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err24
PREAI
errChou, Hsuan-Yi
err分享
err收藏
Dimensions and Effects of Consumers' Travel-Transportation Involvement: The Case of the Mini Three Links
errasia pacific journal of ophthalmology
IF3.3
err2013-12-13
err2
PREAI
errLin, Cheng-Shih; Chou, Hsuan-Yi
err分享
err收藏
The effects of incentive types and appeal regulatory framing in travel advertising
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2012-05-01
err43
PREAI
errChou, Hsuan-Yi; Lien, Nai-Hwa
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
H
Hsin‐Hsien Liu
H 指数: 17 · 论文数: 43
N
Nai‐Hwa Lien
H 指数: 11 · 论文数: 26
初
初星宇 (Xing‐Yu Chu)
H 指数: 10 · 论文数: 26
C
Cheng-Shih Lin
H 指数: 4 · 论文数: 16
T
Tuan-Yu Wang
H 指数: 1 · 论文数: 2
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