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William E. Kilbourne

professor emeritus, clemson university, clemson, sc, usa

31H指数
100论文数
5.6K被引数
收录论文 10
发表时间
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The Ripple Effect of Macromarketing Education: Examining Student Knowledge, Concern, Behavior, and Value Perception宏观营销教育的涟漪效应：考察学生知识、关注、行为及价值感知
errJournal of Macromarketing
IF2.3
err2025-08-19
err0
PREAI
errAnastasia Thyroff; William E. Kilbourne; Molly I. Rapert; Sarah C. Grace; Jennifer C. Siemens
err分享
err收藏
STIRPAT for marketing: An introduction, expansion, and suggestions for future use
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-01-01
err16
PREAI
errKilbourne, William E.; Thyroff, Anastasia
err分享
err收藏
Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-11-01
err30
PREAI
errThyroff, Anastasia; Kilbourne, William E.
err分享
err收藏
Theorizing materialism through the Institutional Analysis and Development framework
errmarketing theory and practice
IF2.8
err2017-08-11
err9
PREAI
errKilbourne, William E.; Dorsch, Michael J.; Thyroff, Anastasia
err分享
err收藏
Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2015-12-01
err31
PREAI
errMittelstaedt, John D.; Kilbourne, William E.; Shultz, Clifford J., II
err分享
err收藏
Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2014-04-08
err79
PREAI
errPolonsky, Michael; Kilbourne, William; Vocino, Andrea
err分享
err收藏
Sustainability as Megatrend: Two Schools of Macromarketing Thought
errJOURNAL OF MACROMARKETING
IF2.3
err2014-02-03
err144
PREAI
errMittelstaedt, John D.; Shultz, Clifford J., II; Kilbourne, William E.; Peterson, Mark
err分享
err收藏
Generativity and Self-Enhancement Values in Eco-Friendly Behavioral Intentions and Environmentally Responsible Consumption Behavior
errPSYCHOLOGY & MARKETING
IF9.1
err2010-12-09
err177
PREAI
errUrien, Bertrand; Kilbourne, William
err分享
err收藏
The Institutional Foundations of Materialism in Western Societies A Conceptualization and Empirical Test
errJOURNAL OF MACROMARKETING
IF2.3
err2009-04-10
err48
PREAI
errKilbourne, William E.; Dorsch, Michael J.; McDonagh, Pierre; Urien, Bertrand; Prothero, Andrea; Gruenhagen, Marko; Polonsky, Michael Jay; Marshall, David; Foley, Janice; Bradshaw, Alan
err分享
err收藏
The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?
errJOURNAL OF MACROMARKETING
IF2.3
err2008-03-18
err76
PREAI
errKilbourne, William E.; Carlson, Les
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Mark Peterson
H 指数: 54 · 论文数: 259
M
Michael Jay Polonsky
H 指数: 53 · 论文数: 390
L
Les Carlson
H 指数: 35 · 论文数: 118
D
David Marshall
H 指数: 34 · 论文数: 230
C
Clifford J. Shultz
H 指数: 33 · 论文数: 171
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