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C

C. Whan Park

Indiana University Bloomington

15H指数
32论文数
5.1K被引数
收录论文 11
发表时间
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2023-11-01
err6
errOAAI
errEisingerich, Andreas B.; Macinnis, Deborah J.; Park, C. Whan
err分享
err收藏
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-03-14
err5
PREAI
errWu, Freeman; Reimann, Martin; Pol, Gratiana; Park, C. Whan
err分享
err收藏
Creating Cultural Meaning in Products and Brands: A Psychological Perspective
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2019-07-03
err14
PREAI
errMacInnis, Deborah J.; Torelli, Carlos J.; Park, C. Whan
err分享
err收藏
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
errJOURNAL OF MARKETING
IF10.4
err2018-07-01
err28
PREAI
errJia, He (Michael); Yang, Sha; Lu, Xianghua; Park, C. Whan
err分享
err收藏
Strategic benefits of low fit brand extensions: When and why?
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2014-12-12
err53
errOAAI
errChun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B.; MacInnis, Deborah J.
err分享
err收藏
The role of brand logos in firm performance
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-02-01
err154
PREAI
errPark, C. Whan; Eisingerich, Andreas B.; Pol, Gratiana; Park, Jason Whan
err分享
err收藏
From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2013-01-17
err34
PREAI
errPark, C. Whan; Eisingerich, Andreas B.; Park, Jason Whan
err分享
err收藏
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-10-09
err272
PREAI
errFedorikhin, Alexander; Park, C. Whan; Thomson, Matthew
err分享
err收藏
The ties that bind: Measuring the strength of consumers' emotional attachments to brands绑定的纽带: 衡量消费者对品牌的情感依恋强度
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err1.8K
errOAAI
errThomson, M; MacInnis, DJ; Park, CW
err分享
err收藏
Cross-functional product development teams, creativity, and the innovativeness of new consumer products
errJOURNAL OF MARKETING RESEARCH
IF5
err2001-02-01
err627
PREAI
errSethi, R; Smith, DC; Park, CW
err分享
err收藏
Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
errJOURNAL OF MARKETING RESEARCH
IF5
err2000-05-01
err223
PREAI
errPark, CW; Jun, SY; Macinnis, DJ
err分享
err收藏

研究方向

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合作学者
合作期刊
D
Deborah J. MacInnis
H 指数: 47 · 论文数: 137
A
Andreas B. Eisingerich
H 指数: 44 · 论文数: 143
D
Daniel C. Smith
H 指数: 37 · 论文数: 118
S
Sha Yang
H 指数: 29 · 论文数: 146
C
Carlos J. Torelli
H 指数: 28 · 论文数: 129
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