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G

Gary L. Lilien

pennsylvania commonwealth system of higher education (pcshe)

58H指数
294论文数
1.3W被引数
收录论文 38
发表时间
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Should B2B start-ups invest in marketing?
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-02-01
err2
PREAI
errMintz, Ofer; Lilien, Gary L.
err分享
err收藏
Horizontal Referrals in B2B Markets
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-07-11
err3
PREAI
errHada, Mahima; De Bruyn, Arnaud; Lilien, Gary L.
err分享
err收藏
Comment on Clearing the paradigmatic fog - How to move forward in business marketing research: A response to Moller and Halinen (2022)
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-11-01
err2
PREAI
errLilien, Gary L.; Wuyts, Stefan
err分享
err收藏
Managing ad hoc sales encounters in B2B markets
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-08-01
err3
errOAAI
errSchmitz, Christian; Lee, You-Cheong; Isenberg, Lukas; Lilien, Gary L.
err分享
err收藏
Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-06-19
err0
errOAAI
errMooi, Erik; Mani, Sudha; Kleinaltenkamp, Michael; Lilien, Gary; Wilkinson, Ian
err分享
err收藏
Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-05-30
err39
PREAI
errDearden, James A.; Grewal, Rajdeep; Lilien, Gary L.
err分享
err收藏
Within-Seller and Buyer-Seller Network Structures and Key Account Profitability
errJOURNAL OF MARKETING
IF10.4
err2018-11-20
err48
errOAAI
errGupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L.
err分享
err收藏
Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets
errJOURNAL OF MARKETING
IF10.4
err2017-03-01
err69
PREAI
errShi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep; Lilien, Gary
err分享
err收藏
Do Retailers Benefit from Deploying Customer Analytics?
errJOURNAL OF RETAILING
IF10.2
err2014-12-01
err69
PREAI
errGerrnann, Frank; Lilien, Gary L.; Fiedler, Lars; Kraus, Matthias
err分享
err收藏
Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls
errJOURNAL OF MARKETING
IF10.4
err2014-05-01
err105
PREAI
errSchmitz, Christian; Lee, You-Cheong; Lilien, Gary L.
err分享
err收藏
Supplier-Selected Referrals
errJOURNAL OF MARKETING
IF10.4
err2014-03-01
err32
PREAI
errHada, Mahima; Grewal, Rajdeep; Lilien, Gary L.
err分享
err收藏
Performance implications of deploying marketing analytics
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-06-01
err127
PREAI
errGermann, Frank; Lilien, Gary L.; Rangaswamy, Arvind
err分享
err收藏
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
errthe academy of marketing science
IF4.9
err2013-03-01
err27
errOAAI
errLilien, Gary L.; Roberts, John H.; Shankar, Venkatesh
err分享
err收藏
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
errJOURNAL OF MARKETING
IF10.4
err2013-01-01
err77
errOAAI
errSabnis, Gaurav; Chatterjee, Sharmila C.; Grewal, Rajdeep; Lilien, Gary L.
err分享
err收藏
The Total Product Design Concept and an Application to the Auto Market
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2012-05-30
err47
PREAI
errSrinivasan, Raji; Lilien, Gary L.; Rangaswamy, Arvind; Pingitore, Gina M.; Seldin, Daniel
err分享
err收藏
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release
errthe academy of marketing science
IF4.9
err2012-05-01
err68
PREAI
errMallapragada, Girish; Grewal, Rajdeep; Lilien, Gary
err分享
err收藏
The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
errthe academy of marketing science
IF4.9
err2012-01-01
err7
PREAI
errDesai, Preyas S.; Bell, David; Lilien, Gary; Soberman, David
err分享
err收藏
Should Firms Spend More on Research and Development and Advertising During Recessions?
errJOURNAL OF MARKETING
IF10.4
err2011-05-01
err192
PREAI
errSrinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari
err分享
err收藏
Prediction Markets as institutional forecasting support systems
errDECISION SUPPORT SYSTEMS
IF6.8
err2010-11-01
err32
PREAI
errVan Bruggen, Gerrit H.; Spann, Martin; Lilien, Gary L.; Skiera, Bernd
err分享
err收藏
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2009-12-01
err81
PREAI
errKayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; Rangaswamy, Arvind; van Bruggen, Gerrit H.
err分享
err收藏

研究方向

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合作学者
合作期刊
J
John Roberts
H 指数: 63 · 论文数: 386
R
Rajdeep Grewal
H 指数: 53 · 论文数: 165
I
Ian Wilkinson
H 指数: 48 · 论文数: 212
E
Elizabeth J. Wilson
H 指数: 47 · 论文数: 291
D
David Bell
H 指数: 46 · 论文数: 138
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