David J. Ortinau - Publications, H-index & Citations

David J. Ortinau

University of Dayton

13H指数

66论文数

1.5K被引数

收录论文 11

发表时间

Comments on How digital innovation has changed marketing: the good, the bad, the ugly

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2024-08-27

PREAI

Babin, Barry J.; Herrmann, Jean-Luc; Ortinau, David J.

Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands 你听说我们的品牌被讨厌了吗？仇恨的意想不到的好处-承认两极分化品牌的广告

JOURNAL OF BUSINESS RESEARCH

IF9.8

2023-01-01

PREAI

Monahan, Lisa; Espinosa, Jennifer A.; Langenderfer, Jeff; Ortinau, David J.

Exploring an adaptability approach: how creative return processors impact firm performance

international journal of hospitality management

IF6.4

2021-03-04

PREAI

Espinosa, Jennifer A.; Stock, James; Ortinau, David J.; Monahan, Lisa

Science is about corroborating empirical evidence, even in academic business research journals

JOURNAL OF BUSINESS RESEARCH

IF9.8

2021-03-01

OAAI

Babin, Barry J.; Ortinau, David J.; Herrmann, Jean-Luc; Lopez, Carmen

I'll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2018-09-17

PREAI

Espinosa, Jennifer A.; Ortinau, David J.; Krey, Nina; Monahan, Lisa

Debunking legendary beliefs about student samples in marketing research

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-08-01

PREAI

Espinosa, Jennifer A.; Ortinau, David J.

When multiple identities compete: The role of centrality in self-brand connections

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2013-11-07

PREAI

Harmon-Kizer, Tracy R.; Kumar, Anand; Ortinau, David; Stock, James

Development of new empirical insights in consumer-retailer relationships within online and offline retail environments: Introduction to the special issue

JOURNAL OF BUSINESS RESEARCH

IF9.8

2013-07-01

PREAI

Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles

Retailing evolution research: Introduction to the special section on retailing research

JOURNAL OF BUSINESS RESEARCH

IF9.8

2011-06-01

PREAI

Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles

Retailing evolution research: Introduction to the special section on retailing research

JOURNAL OF BUSINESS RESEARCH

IF9.8

2009-06-01

PREAI

Chebat, Jean-Charles; Ortinau, David J.; Babin, Barry J.

Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2005-10-01

PREAI

Braunsberger, K; Buckler, RB; Ortinau, DJ

研究方向