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M

Mirja Kroschke

university of texas austin

4H指数
21论文数
1.5K被引数
收录论文 5
发表时间
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What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers (May, 10.1007/s11747-023-00946-2, 2023)
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-06-28
err1
errOAAI
errBreugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali
err分享
err收藏
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-05-30
err3
PREAI
errBreugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali
err分享
err收藏
Transforming the Customer Experience Through New Technologies通过新技术改变客户体验
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err398
PREAI
errHoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; Kraume, Karsten; Shankar, Venkatesh
err分享
err收藏
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err81
PREAI
errGrewal, Dhruv; Kroschke, Mirja; Mende, Martin; Roggeveen, Anne L.; Scott, Maura L.
err分享
err收藏
Corporate digital responsibility
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err162
errOAAI
errLobschat, Lara; Mueller, Benjamin; Eggers, Felix; Brandimarte, Laura; Diefenbach, Sarah; Kroschke, Mirja; Wirtz, Jochen
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 361
J
Jochen Wirtz
H 指数: 70 · 论文数: 359
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
W
Wayne D. Hoyer
H 指数: 56 · 论文数: 229
V
Venkatesh Shankar
H 指数: 40 · 论文数: 117
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