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W

Wayne D. Hoyer

university of texas system

56H指数
229论文数
2.1W被引数
收录论文 44
发表时间
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The Phenomenon of Creepiness in a Digital Marketing World数字营销世界中的诡异现象
errPSYCHOLOGY & MARKETING
IF9.1
err2025-12-01
err0
errOAAI
errPetrova, Alisa; Malar, Lucia; Hoyer, Wayne; Krohmer, Harley
err分享
err收藏
From rarity to desire: How introducing new limited editions, the immediacy of sellouts, and distribution strategies drive brand repurchase intentions从稀有到渴望：新限量版、售罄的即时性以及分销策略如何驱动品牌回购意向
errJournal of Retailing
IF10.2
err2025-05-12
err0
errOAAI
errMichael Steiner; Wayne D. Hoyer; Manfred Krafft; Lena Kamp; Christine M. Feddersen-Arden
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err收藏
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders超越牢固关系：在线品牌捍卫者的类型学及动机洞察
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2025-02-06
err0
PREAI
errClemens Ammann; Andrea Giuffredi-Kähr; Bettina Nyffenegger; Harley Krohmer; Wayne D. Hoyer
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How speaking versus writing to conversational agents shapes consumers' choice and choice satisfaction
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-11-30
err6
errOAAI
errSchindler, David; Maiberger, Tobias; Koschate-Fischer, Nicole; Hoyer, Wayne D.
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How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness产品复杂性如何影响消费者对新产品的采用: 特征异质性和相关性的作用
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-04-17
err6
errOAAI
errFuerst, Andreas; Pecornik, Nina; Hoyer, Wayne D.
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Immunizing customers against negative brand-related information
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-03-11
err2
errOAAI
errMerlo, Omar; Eisingerich, Andreas B. B.; Hoyer, Wayne D. D.
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Transforming the Customer Experience Through New Technologies通过新技术改变客户体验
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err398
PREAI
errHoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; Kraume, Karsten; Shankar, Venkatesh
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Succeeding in competitive arenas with arena-relevant marketing capabilities
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-01-19
err3
PREAI
errEhrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John
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The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-04-10
err21
errOAAI
errSuher, Jacob; Hoyer, Wayne D.
err分享
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The impact of value-related crises on price and product-performance elasticities
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-11-08
err21
errOAAI
errKuebler, Raoul V.; Langmaack, Michael; Albers, Soenke; Hoyer, Wayne D.
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The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers' preferences for loud versus quiet luxury?
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2019-10-15
err41
PREAI
errGreenberg, Darla; Ehrensperger, Elena; Schulte-Mecklenbeck, Michael; Hoyer, Wayne D.; Zhang, Z. John; Krohmer, Harley
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What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership
errPSYCHOLOGY & MARKETING
IF9.1
err2019-04-04
err20
PREAI
errKoschate-Fischer, Nicole; Hoyer, Wayne D.; Wolframm, Christiane
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Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-06-14
err62
PREAI
errKoschate-Fischer, Nicole; Hoyer, Wayne D.; Stokburger-Sauer, Nicola E.; Engling, Jan
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Customer response to interactional service experience The role of interaction environment
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2016-10-17
err28
PREAI
errAlbrecht, Carmen-Maria; Hattula, Stefan; Bornemann, Torsten; Hoyer, Wayne D.
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When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
errJOURNAL OF MARKETING
IF10.4
err2016-05-01
err187
PREAI
errKahr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.
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Patient empowerment: A cross-disease exploration of antecedents and consequences
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-12-01
err53
PREAI
errPrigge, Jana-Kristin; Dietz, Beatrix; Homburg, Christian; Hoyer, Wayne D.; Burton, Jennifer L.
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When will price increases associated with company donations to charity be perceived as fair?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-06-16
err75
PREAI
errKoschate-Fischer, Nicole; Huber, Isabel V.; Hoyer, Wayne D.
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Service Brand Relationship Quality: Hot or Cold?
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2014-08-26
err97
PREAI
errNyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.; Malaer, Lucia
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Moderating Effects of the Relationship Between Private Label Share and Store Loyalty自有品牌份额与商店忠诚度关系的调节效应
errJOURNAL OF MARKETING
IF10.4
err2014-03-01
err90
PREAI
errKoschate-Fischer, Nicole; Cramer, Johannes; Hoyer, Wayne D.
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Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-01-23
err54
PREAI
errEisenbeiss, Maik; Cornelissen, Markus; Backhaus, Klaus; Hoyer, Wayne D.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Andreas Herrmann
H 指数: 101 · 论文数: 1.3K
C
Christian Homburg
H 指数: 87 · 论文数: 976
S
Steven P. Brown
H 指数: 71 · 论文数: 322
N
Naveen Donthu
H 指数: 62 · 论文数: 189
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
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