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R

Rodrigo Guesalaga

Pontificia Universidad Catolica de Chile

14H指数
36论文数
1.4K被引数
收录论文 10
发表时间
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Consumers' adoption of autonomous cars as a personal values-directed behavior
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-02-01
err0
errOAAI
errCrisafulli, B.; Guesalaga, R.; Dimitriu, R.
err分享
err收藏
Drivers of business-to-business sales success and the role of digitalization after COVID-19 disruptions
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-10-24
err4
errOAAI
errGuesalaga, Rodrigo; Ruiz-Alba, Jose L.; Lopez-Tenorio, Pablo J.
err分享
err收藏
Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2021-08-03
err7
errOAAI
errKimber, David; Guesalaga, Rodrigo; Dickmann, Michael
err分享
err收藏
How Do I Carry All This Now? Understanding Consumer Resistance to Sustainability Interventions
errJOURNAL OF MARKETING
IF10.4
err2021-04-14
err94
errOAAI
errGonzalez-Arcos, Claudia; Joubert, Alison M.; Scaraboto, Daiane; Guesalaga, Rodrigo; Sandberg, Jorgen
err分享
err收藏
Interfunctional coordination: the role of digitalization
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-08-05
err40
errOAAI
errRuiz-Alba, Jose L.; Guesalaga, Rodrigo; Ayestaran, Raquel; Morales Mediano, Javier
err分享
err收藏
New product introductions for low-income consumers in emerging markets
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-04-27
err60
PREAI
errArunachalam, S.; Bahadir, S. Cem; Bharadwaj, Sundar G.; Guesalaga, Rodrigo
err分享
err收藏
Which resources and capabilities underpin strategic key account management?
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-11-01
err51
errOAAI
errGuesalaga, Rodrigo; Gabrielsson, Mika; Rogers, Beth; Ryals, Lynette; Cuevas, Javier Marcos
err分享
err收藏
Young consumers' innovativeness in apparel choices: A model including consumer self-confidence
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2018-01-22
err19
PREAI
errJurgensen, Karin; Guesalaga, Rodrigo
err分享
err收藏
Consumers' Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
errPSYCHOLOGY & MARKETING
IF9.1
err2017-04-11
err51
errOAAI
errDimitriu, Radu; Guesalaga, Rodrigo
err分享
err收藏
When do salespeople pursue and win deals? a two-stage model of sales opportunity outcomes
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2015-08-03
err4
PREAI
errGuesalaga, Rodrigo; Kapelianis, Dimitri
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jörgen Sandberg
H 指数: 34 · 论文数: 119
M
Michael Dickmann
H 指数: 34 · 论文数: 163
S
Sundar G. Bharadwaj
H 指数: 34 · 论文数: 107
L
Lynette Ryals
H 指数: 32 · 论文数: 101
M
Mika Gabrielsson
H 指数: 30 · 论文数: 117
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