Tülin Erdem - Publications, H-index & Citations

Tülin Erdem

New York University

31H指数

115论文数

9.7K被引数

收录论文 22

发表时间

Search in service of choice: An agenda for comparing, extending, and integrating consumer search models 搜索与选择服务：比较、扩展和整合消费者搜索模型的议程

International Journal of Research in Marketing

IF7.5

2025-09-02

PREAI

Antonia Krefeld-Schwalb; Ana Martinovici; Jacob L. Orquin; Anocha Aribarg; Tulin Erdem; Eric J. Johnson; Crystal Reeck; Dan R. Schley; Stephanie M. Smith; Maarten Speekenbrink; Neil Stewart; Elke U. Weber; Cathy Liu Yang

Customer return rate evolution 客户退货率演变

International Journal of Research in Marketing

IF7.5

2025-03-27

OAAI

Siham El Kihal; Tülin Erdem; Christian Schulze; Weiqing Zhang

Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

JOURNAL OF MARKETING RESEARCH

IF5

2023-03-20

OAAI

Martinovici, Ana; Pieters, Rik; Erdem, Tulin

Introduction to the Special Section on Marketing Dynamics

JOURNAL OF MARKETING RESEARCH

IF5

2018-10-18

PREAI

Bronnenberg, Bart J.; Erdem, Tuelin; Rossi, Peter E.; Pakes, Ariel

Modeling the Intrahousehold Behavioral Interaction

JOURNAL OF MARKETING RESEARCH

IF5

2018-10-10

PREAI

Yang, Sha; Zhao, Yi; Erdem, Tuelin; Zhao, Ying

Understanding Branding in a digitally empowered world

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

PREAI

Erdem, Tulin; Keller, Kevin Lane; Kuksov, Dmitri; Pieters, Rik

JMR in Transition: Reflections on the 2006-2012 Period

JOURNAL OF MARKETING RESEARCH

IF5

2014-02-01

PREAI

Huber, Joel; Erdem, Tuelin

Finding Brands and Losing Your Religion?

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL

IF3.5

2014-01-01

PREAI

Cutright, Keisha M.; Erdem, Tuelin; Fitzsimons, Gavan J.; Shachar, Ron

Learning Models: An Assessment of Progress, Challenges, and New Developments 学习模式: 对进展、挑战和新发展的评估

the academy of marketing science

IF4.9

2013-11-01

PREAI

Ching, Andrew T.; Erdem, Tuelin; Keane, Michael P.

A cross-category and cross-country analysis of umbrella branding for national and store brands

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-09-18

PREAI

Erdem, Tuelin; Chang, Sue Ryung

Brands: The Opiate of the Nonreligious Masses?

the academy of marketing science

IF4.9

2011-01-01

PREAI

Shachar, Ron; Erdem, Tuelin; Cutright, Keisha M.; Fitzsimons, Gavan J.

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

the academy of marketing science

IF4.9

2008-11-01

248

PREAI

Erdem, Tuelin; Keane, Michael P.; Sun, Baohong

Consumer search in high technology markets: Exploring the use of traditional information channels

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-02-14

PREAI

Strebel, J; Erdem, T; Swait, J

Editor-in-Chief search committee report: The digital future is now

the academy of marketing science

IF4.9

2008-01-01

PREAI

Rangaswamy, Arvind; Cochran, James J.; Erdem, Tuelin; Hauser, John R.; Meyer, Robert J.

Brand effects on choice and choice set formation under uncertainty

the academy of marketing science

IF4.9

2007-09-01

102

PREAI

Swait, Joffre; Erdem, Tuelin

Structural modeling in marketing: Review and assessment

the academy of marketing science

IF4.9

2006-11-01

133

PREAI

Chintagunta, Pradeep; Erdem, Tulin; Rossi, Peter E.; Wedel, Michel

Brands as signals: A cross-country validation study 品牌作为信号: 跨国验证研究

JOURNAL OF MARKETING

IF10.4

2006-01-01

595

PREAI

Erdem, T; Swait, J; Valenzuela, A

Brand credibility, brand consideration, and choice

JOURNAL OF CONSUMER RESEARCH

IF6.4

2004-06-01

792

PREAI

Erdem, T; Swait, J

Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk

JOURNAL OF MARKETING RESEARCH

IF5

2004-02-01

223

PREAI

Erdem, T; Zhao, Y; Valenzuela, A

The effects of temporal consistency of sales promotions and availability on consumer choice behavior

JOURNAL OF MARKETING RESEARCH

IF5

2002-08-01

PREAI

Swait, J; Erdem, T

研究方向