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Stefan Stremersch

erasmus university rotterdam

35H指数
176论文数
5.5K被引数
收录论文 45
发表时间
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How scholars build universalist and social authority: uncovering citation outcomes for scholars and research fields学者如何构建普遍主义和社会权威：揭示学者和研究领域的引文结果
errInternational Journal of Research in Marketing
IF7.5
err2026-09-08
err0
errOAAI
errRadek Karpienko; Vijay Ganesh Hariharan; Thomas Reutterer; Nuno Camacho; Stefan Stremersch
err分享
err收藏
The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers视频游戏主机行业中订阅模式的兴起：揭示对平台所有者和视频游戏销售商的商业影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2025-12-01
err2
errOAAI
errVan Crombrugge, Michiel; Stremersch, Stefan
err分享
err收藏
The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry并购对营销决策和效果的影响：来自生物制药行业的证据
errJournal of Marketing Research
IF5
err2025-10-09
err0
PREAI
errVardit Landsman; Stefan Stremersch
err分享
err收藏
Meta-analysis of advertising effectiveness: New insights from improved bias corrections广告效果元分析：改进偏差校正的新见解
errInternational Journal of Research in Marketing
IF7.5
err2025-04-07
err0
PREAI
errJoseph Korkames; T.D. Stanley; Stefan Stremersch
err分享
err收藏
Engagement in platform markets: A (video) game changer?平台市场的参与：一个（视频）游戏规则改变者？
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-03-04
err0
errOAAI
errVan Crombrugge, Michiel; Stremersch, Stefan
err分享
err收藏
Customer insights for innovation: A framework and research agenda for marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-10-02
err0
errOAAI
errStremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; Camacho, Nuno
err分享
err收藏
Branded response to generic entry: Detailing beyond the patent cliff
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err0
PREAI
errHariharan, Vijay Ganesh; Landsman, Vardit; Stremersch, Stefan
err分享
err收藏
Financial projections in innovation selection: The role of scenario presentation, expertise, and risk创新选择中的财务预测: 情景呈现、专业知识和风险的作用
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-09-01
err1
errOAAI
errAvagyan, Vardan; Camacho, Nuno; Stede, Wim A. Van der; Stremersch, Stefan
err分享
err收藏
The value of context-specific studies for marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-07-02
err35
errOAAI
errStremersch, Stefan; Gonzalez, Jorge; Valenti, Albert; Villanueva, Julian
err分享
err收藏
Grassroots innovation success: The role of self-determination and leadership style基层创新成功: 自决和领导风格的作用
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err9
errOAAI
errStremersch, Stefan; Camacho, Nuno; Keko, Elio; Wuyts, Stefan
err分享
err收藏
The Rise of New Technologies in Marketing: A Framework and Outlook营销新技术的兴起: 一个框架与展望
errJOURNAL OF MARKETING
IF10.4
err2021-12-09
err64
PREAI
errHoffman, Donna L.; Moreau, C. Page; Stremersch, Stefan; Wedel, Michel
err分享
err收藏
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
errJOURNAL OF MARKETING
IF10.4
err2021-04-28
err20
errOAAI
errStremersch, Stefan; Winer, Russell S.; Camacho, Nuno
err分享
err收藏
The Impact of Informational and Emotional Television Ad Content on Online Search and Sales
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-11-23
err41
errOAAI
errGuitart, Ivan A.; Stremersch, Stefan
err分享
err收藏
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
errJOURNAL OF MARKETING
IF10.4
err2020-02-26
err8
errOAAI
errLandsman, Vardit; Stremersch, Stefan
err分享
err收藏
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
errJOURNAL OF MARKETING
IF10.4
err2019-01-02
err74
errOAAI
errCamacho, Nuno; Nam, Hyoryung; Kannan, P. K.; Stremersch, Stefan
err分享
err收藏
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-09-01
err22
errOAAI
errGuitart, Ivan A.; Gonzalez, Jorge; Stremersch, Stefan
err分享
err收藏
Unraveling scientific impact: Citation types in marketing journals (vol 32, pg 64, 2015)
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-06-01
err0
PREAI
errStremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; Verniers, Isabel
err分享
err收藏
Unraveling scientific impact: Citation types in marketing journals
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-03-01
err78
errOAAI
errStremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; Verniers, Isabel
err分享
err收藏
Variable selection in international diffusion models
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-12-01
err8
errOAAI
errGelper, Sarah; Stremersch, Stefan
err分享
err收藏
The effect of customer empowerment on adherence to expert advice
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-09-01
err52
errOAAI
errCamacho, Nuno; De Jong, Martijn; Stremersch, Stefan
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Michel Wedel
H 指数: 75 · 论文数: 338
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
G
Gerard J. Tellis
H 指数: 69 · 论文数: 235
P
Philip Hans Franses
H 指数: 67 · 论文数: 913
J
John Roberts
H 指数: 63 · 论文数: 386
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