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科言猫学术研究的AI总结
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L

Lisa C. Troy

Texas A&M University System

7H指数
16论文数
1.3K被引数
收录论文 2
发表时间
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Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
errJOURNAL OF MARKETING
IF10.4
err2008-11-01
err292
PREAI
errTroy, Lisa C.; Hirunyawipada, Tanawat; Paswan, Audhesh K.
err分享
err收藏
The role of slotting fees and introductory allowances in retail buyers' new-product acceptance decisions
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2000-04-01
err30
PREAI
errWhite, JC; Troy, LC; Gerlich, RN
err分享
err收藏

研究方向

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合作学者
合作期刊
A
Audhesh K. Paswan
H 指数: 41 · 论文数: 146
J
J.C. White
H 指数: 12 · 论文数: 26
R
R. Nicholas Gerlich
H 指数: 11 · 论文数: 68
T
Tanawat Hirunyawipada
H 指数: 9 · 论文数: 27
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