Tanawat Hirunyawipada - Publications, H-index & Citations

Tanawat Hirunyawipada

University System of Ohio

9H指数

27论文数

1.2K被引数

收录论文 9

发表时间

Managing Pharmaceutical Promotion Mix in the Rise of Social Media

PSYCHOLOGY & MARKETING

IF9.1

2024-10-27

PREAI

Chaudhuri, Malika; Hirunyawipada, Tanawat; Pan, Yue

How promotion mix helps sustain brand sales during market transitions: insights from the pharmaceutical industry

EUROPEAN JOURNAL OF MARKETING

IF5.1

2024-10-25

PREAI

Chaudhuri, Malika; Hirunyawipada, Tanawat; Pan, Yue

When will going green enhance firm performance?

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2020-04-29

PREAI

Hirunyawipada, Tanawat; Pan, Yue

Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities

JOURNAL OF BUSINESS RESEARCH

IF9.8

2018-05-01

PREAI

Hirunyawipada, Tanawat; Xiong, Guiyang

Opportunism, governance structure and relational norms: An interactive perspective

JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-08-01

PREAI

Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod

Toward the development of new product ideas: asymmetric effects of team cohesion on new product ideation 面向新产品创意的发展: 团队凝聚力对新产品创意的不对称影响

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2015-08-03

PREAI

Hirunyawipada, Tanawat; Paswan, Audhesh K.; Blankson, Charles

Effects of team cognition and constraint on new product ideation 团队认知与约束对新产品构思的影响

JOURNAL OF BUSINESS RESEARCH

IF9.8

2013-11-01

PREAI

Hirunyawipada, Tanawat; Paswan, Audhesh K.

Cross-functional integration as a knowledge transformation mechanism: Implications for new product development

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2010-05-01

PREAI

Hirunyawipada, Tanawat; Beyerlein, Michael; Blankson, Charles

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

JOURNAL OF MARKETING

IF10.4

2008-11-01

292

PREAI

Troy, Lisa C.; Hirunyawipada, Tanawat; Paswan, Audhesh K.

研究方向