Manohar U. Kalwani - Publications, H-index & Citations

Manohar U. Kalwani

university of chicago

27H指数

58论文数

6.1K被引数

收录论文 7

发表时间

Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

JOURNAL OF MARKETING

IF10.4

2021-04-14

OAAI

Zhang, Wanqing; Chintagunta, Pradeep K.; Kalwani, Manohar U.

Monitoring the dynamics of brand equity using store-level data

JOURNAL OF MARKETING

IF10.4

2007-04-01

149

PREAI

Sriram, S.; Balachander, Subramanian; Kalwani, Manohar U.

Market pioneer and early follower survival risks: A contingency analysis of really new versus incrementally new product-markets

JOURNAL OF MARKETING

IF10.4

2006-01-01

159

PREAI

Min, S; Kalwani, MU; Robinson, WT

The impact of waiting time guarantees on customers' waiting experiences 等待时间保证对客户等待体验的影响

the academy of marketing science

IF4.9

1997-11-01

158

PREAI

Kumar, P; Kalwani, MU; Dada, M

A PRICE EXPECTATIONS MODEL OF CUSTOMER BRAND CHOICE

JOURNAL OF MARKETING RESEARCH

IF5

1990-08-01

290

PREAI

KALWANI, MU; YIM, CK; RINNE, HJ; SUGITA, Y

NICHING VERSUS CHANGE-OF-PACE BRANDS - USING PURCHASE FREQUENCIES AND PENETRATION RATES TO INFER BRAND POSITIONINGS

JOURNAL OF MARKETING RESEARCH

IF5

1988-11-01

PREAI

KAHN, BE; KALWANI, MU; MORRISON, DG

MEASURING VARIETY-SEEKING AND REINFORCEMENT BEHAVIORS USING PANEL DATA

JOURNAL OF MARKETING RESEARCH

IF5

1986-05-01

257

PREAI

KAHN, BE; KALWANI, MU; MORRISON, DG

研究方向