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科言猫学术研究的AI总结
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D

Donald G. Morrison

机构信息待补充

39H指数
246论文数
7.4K被引数
收录论文 12
发表时间
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Measuring and modeling the (limited) reliability of free choice attitude questions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2005-09-01
err26
PREAI
errRungie, C; Laurent, G; Riley, FD; Morrison, DG; Roy, T
err分享
err收藏
A decision support system for planning manufacturers' sales promotion calendars
errthe academy of marketing science
IF4.9
err1999-08-01
err87
PREAI
errSilva-Risso, JM; Bucklin, RE; Morrison, DG
err分享
err收藏
The effect of package coupons on brand choice: An epilogue on profits
errthe academy of marketing science
IF4.9
err1996-05-01
err41
PREAI
errDhar, SK; Morrison, DG; Raju, JS
err分享
err收藏
MAKING THE CUT - MODELING AND ANALYZING CHOICE SET RESTRICTION IN SCANNER PANEL-DATA
errJOURNAL OF MARKETING RESEARCH
IF5
err1995-08-01
err90
PREAI
errSIDDARTH, S; BUCKLIN, RE; MORRISON, DG
err分享
err收藏
A TACTICAL MODEL FOR AIRING NEW SEASONAL PRODUCTS
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err1995-07-01
err0
PREAI
errKIM, D; MORRISON, DG; TANG, CS
err分享
err收藏
PROBABILITY-MODELS FOR DURATION - THE DATA DONT TELL THE WHOLE STORY
errORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF3.8
err1995-04-01
err18
errOAAI
errVANHUELE, M; DEKIMPE, MG; SHARMA, S; MORRISON, DG
err分享
err收藏
THE EFFECT OF PACKAGE COUPONS ON BRAND CHOICE
errthe academy of marketing science
IF4.9
err1994-05-01
err50
PREAI
errRAJU, JS; DHAR, SK; MORRISON, DG
err分享
err收藏
TRUTH IN CONCENTRATION IN THE LAND OF (80/20) LAWS
errthe academy of marketing science
IF4.9
err1993-05-01
err52
errOAAI
errSCHMITTLEIN, DC; COOPER, LG; MORRISON, DG
err分享
err收藏
A BRAND SWITCHING MODEL WITH IMPLICATIONS FOR MARKETING STRATEGIES - REPLY
errthe academy of marketing science
IF4.9
err1989-02-01
err0
PREAI
errCOLOMBO, RA; MORRISON, DG
err分享
err收藏
A BRAND SWITCHING MODEL WITH IMPLICATIONS FOR MARKETING STRATEGIES
errthe academy of marketing science
IF4.9
err1989-02-01
err100
PREAI
errCOLOMBO, RA; MORRISON, DG
err分享
err收藏
NICHING VERSUS CHANGE-OF-PACE BRANDS - USING PURCHASE FREQUENCIES AND PENETRATION RATES TO INFER BRAND POSITIONINGS
errJOURNAL OF MARKETING RESEARCH
IF5
err1988-11-01
err84
PREAI
errKAHN, BE; KALWANI, MU; MORRISON, DG
err分享
err收藏
MEASURING VARIETY-SEEKING AND REINFORCEMENT BEHAVIORS USING PANEL DATA
errJOURNAL OF MARKETING RESEARCH
IF5
err1986-05-01
err257
PREAI
errKAHN, BE; KALWANI, MU; MORRISON, DG
err分享
err收藏

研究方向

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合作学者
合作期刊
C
Christopher S. Tang
H 指数: 76 · 论文数: 535
M
Marnik G. Dekimpe
H 指数: 52 · 论文数: 248
B
Barbara E. Kahn
H 指数: 51 · 论文数: 153
R
Randolph E. Bucklin
H 指数: 36 · 论文数: 72
T
Tirthankar Roy
H 指数: 28 · 论文数: 450
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