Kusum L. Ailawadi - Publications, H-index & Citations

Kusum L. Ailawadi

Dartmouth College

33H指数

101论文数

8.3K被引数

收录论文 18

发表时间

Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates

JOURNAL OF MARKETING RESEARCH

IF5

2025-01-22

PREAI

Palazzolo, Mike; Hu, Zoey; Ailawadi, Kusum; Pattabhiramaiah, Adithya

Dual Branding by National Brand Manufacturers: Drivers and Outcomes 民族品牌制造商的双品牌: 驱动因素和结果

JOURNAL OF MARKETING

IF10.4

2023-11-15

OAAI

Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; Gonzalez-Benito, Oscar

Quantifying differences in packaged food and drink purchases among households with diet-related cardiometabolic multi-morbidity: a cross-sectional analysis 量化与饮食相关的心脏代谢多种疾病家庭中购买包装食品和饮料的差异: 横断面分析

BMC PUBLIC HEALTH

IF3.6

2022-11-17

OAAI

Ricket, Iben M.; Brown, Jeremiah R.; MacKenzie, Todd A.; Ma, Yu; Grewal, Dhruv; Ailawadi, Kusum L.; Emond, Jennifer A.

Introduction to the Special Issue on Marketing Science and Health

the academy of marketing science

IF4.9

2020-05-01

PREAI

Ailawadi, Kusum; Chan, Tat; Manchanda, Puneet; Sudhir, K.

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?基于消费者的品牌资产与基于销售的品牌资产和营销组合响应的一致性如何？

JOURNAL OF MARKETING

IF10.4

2018-10-08

203

OAAI

Datta, Hannes; Ailawadi, Kusum L.; van Heerde, Harald J.

The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases

JOURNAL OF MARKETING RESEARCH

IF5

2018-04-01

PREAI

Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv

Consumer response to uncertain promotions: An empirical analysis of conditional rebates 消费者对不确定促销的反应: 有条件回扣的实证分析

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2014-03-01

PREAI

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; Neslin, Scott A.

Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis

JOURNAL OF MARKETING

IF10.4

2013-05-01

PREAI

Ma, Yu; Ailawadi, Kusum L.; Grewal, Dhruv

Innovations in Retail Pricing and Promotions

JOURNAL OF RETAILING

IF10.2

2011-07-01

211

PREAI

Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, Kevin; Kopalle, Praveen; Robertson, Jane R.

An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior

JOURNAL OF MARKETING

IF10.4

2011-03-01

PREAI

Ma, Yu; Ailawadi, Kusum L.; Gauri, Dinesh K.; Grewal, Dhruv

When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

JOURNAL OF MARKETING RESEARCH

IF5

2010-08-01

101

PREAI

Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; Kruger, Michael W.

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

JOURNAL OF RETAILING

IF10.2

2009-03-01

219

OAAI

Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; Gauri, Dinesh K.; Shankar, Venkatesh

Private-Label Use and Store Loyalty

JOURNAL OF MARKETING

IF10.4

2008-11-01

342

OAAI

Ailawadi, Kusum L.; Pauwels, Koen; Steenkamp, Jan-Benedict E. M.

Decomposition of the sales impact of promotion-induced stockpiling

JOURNAL OF MARKETING RESEARCH

IF5

2007-08-01

PREAI

Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; Neslin, Scott A.

Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses

the academy of marketing science

IF4.9

2005-02-01

PREAI

Ailawadi, KL; Kopalle, PK; Neslin, SA

Understanding retail branding: conceptual insights and research priorities 了解零售品牌: 概念洞察力和研究重点

JOURNAL OF RETAILING

IF10.2

2004-01-01

683

PREAI

Ailawadi, KL; Keller, KL

Pursuing the value-conscious consumer: Store brands versus national brand promotions

JOURNAL OF MARKETING

IF10.4

2001-01-01

656

PREAI

Ailawadi, KL; Neslin, SA; Gedenk, K

Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

1999-09-01

OAAI

Ailawadi, KL; Gedenk, K; Neslin, SA

研究方向