Barbara Loken - Publications, H-index & Citations

Barbara Loken

University of Minnesota Twin Cities

30H指数

84论文数

8.7K被引数

收录论文 23

发表时间

Paying less as a signal of competence

PSYCHOLOGY & MARKETING

IF9.1

2024-09-04

PREAI

Wang, TzuShuo Ryan; Stoner, Jennifer L.; Min, Sophia D.; Loken, Barbara

Don't put all your green eggs in one basket: Examining environmentally friendly sub-branding strategies

BUSINESS ETHICS THE ENVIRONMENT & RESPONSIBILITY

IF4.2

2021-10-07

PREAI

Koo, Jayoung; Loken, Barbara

Leave or stay? The role of self-construal on luxury brand attitudes and purchase intentions in response to brand rejection

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2020-08-25

PREAI

Liu, Xian; Loken, Barbara; Wang, Liangyan

Can the Public Be Educated About Constituents in Smokeless Tobacco? A Three-Wave Randomized Controlled Trial

NICOTINE & TOBACCO RESEARCH

IF3

2020-02-03

OAAI

Loken, Barbara; Borgida, Eugene; Wang, Tzushuo; Madzelan, Molly K.; Williams, Allison L.; Hatsukami, Dorothy; Stepanov, Irina

The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2017-12-01

PREAI

Stoner, Jennifer L.; Loken, Barbara; Blank, Ashley Stadler

Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2016-02-27

PREAI

Amaral, Nelson B.; Loken, Barbara

Assessing Constituent Levels in Smokeless Tobacco Products: A New Approach to Engaging and Educating the Public

NICOTINE & TOBACCO RESEARCH

IF3

2015-01-29

OAAI

Borgida, Eugene; Loken, Barbara; Williams, Allison L.; Vitriol, Joseph; Stepanov, Irina; Hatsukami, Dorothy

Revisiting gender differences: What we know and what lies ahead

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2014-06-18

380

PREAI

Meyers-Levy, Joan; Loken, Barbara

Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving 企业赞助可能会伤害非营利组织: 了解它们对慈善捐款的影响

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2012-11-03

PREAI

Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara

Use of mass media campaigns to change health behaviour

LANCET

IF88.5

2010-10-01

1.7K

OAAI

Wakefield, Melanie A.; Loken, Barbara; Hornik, Robert C.

Category attitude measures: Exemplars as inputs

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

PREAI

Loken, B; Joiner, C; Peck, J

Brand concept maps: A methodology for identifying brand association networks

JOURNAL OF MARKETING RESEARCH

IF5

2006-11-01

264

PREAI

John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; Monga, Alokparna Basu

Consumer psychology: Categorization, inferences, affect, and persuasion

ANNUAL REVIEW OF PSYCHOLOGY

IF29.4

2006-01-01

155

PREAI

Loken, B

When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

PSYCHOLOGY & MARKETING

IF9.1

2004-04-23

PREAI

Peck, J; Loken, B

The negative impact of extensions: Can flagship products be diluted?

JOURNAL OF MARKETING

IF10.4

1998-01-01

223

PREAI

John, DR; Loken, B; Joiner, C

A PROCESS-TRACING STUDY OF BRAND EXTENSION EVALUATION

JOURNAL OF MARKETING RESEARCH

IF5

1991-02-01

584

PREAI

BOUSH, DM; LOKEN, B

A COMPARISON OF SELF-HELP APPROACHES TO SMOKING CESSATION

ADDICTIVE BEHAVIORS

IF3.6

1991-01-01

PREAI

LANDO, HA; PIRIE, PL; MCGOVERN, PG; PECHACEK, TF; SWIM, J; LOKEN, B

ALTERNATIVE APPROACHES TO UNDERSTANDING THE DETERMINANTS OF TYPICALITY 理解典型性决定因素的替代方法

JOURNAL OF CONSUMER RESEARCH

IF6.4

1990-09-01

339

PREAI

LOKEN, B; WARD, J

COMMUNITY IMPACT OF A LOCALIZED SMOKING CESSATION CONTEST

AMERICAN JOURNAL OF PUBLIC HEALTH

IF9.6

1990-05-01

OAAI

LANDO, HA; LOKEN, B; HOWARDPITNEY, B; PECHACEK, T

EFFECTIVENESS OF CIGARETTE ADVERTISEMENTS ON WOMEN - AN EXPERIMENTAL-STUDY

JOURNAL OF APPLIED PSYCHOLOGY

IF6.1

1988-01-01

PREAI

LOKEN, B; HOWARDPITNEY, B

研究方向