Erjen van Nierop - Publications, H-index & Citations

Erjen van Nierop

University of Groningen

11H指数

33论文数

552被引数

收录论文 7

发表时间

Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement 通过Facebook吸引顾客：对杂货店在线参与的实证分析

Journal of Interactive Marketing

IF7.8

2025-04-17

PREAI

Nikki N. Numan; Tom J.P. Wielheesen; Laurens M. Sloot; Tammo H.A. Bijmolt; Erjen van Nierop

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2014-08-01

PREAI

Lhoest-Snoeck, Sietske; van Nierop, Erjen; Verhoef, Peter C.

Towards a Further Understanding of the Antecedents of Retailer New Product Adoption

JOURNAL OF RETAILING

IF10.2

2011-12-01

PREAI

van Everdingen, Yvonne M.; Sloot, Laurens M.; van Nierop, Erjen; Verhoef, Peter C.

Retrieving Unobserved Consideration Sets from Household Panel Data

JOURNAL OF MARKETING RESEARCH

IF5

2010-02-01

OAAI

van Nierop, Erjen; Bronnenberg, Bart; Paap, Richard; Wedel, Michel; Franses, Philip Hans

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements

the academy of marketing science

IF4.9

2008-11-01

OAAI

van Nierop, Erjen; Fok, Dennis; Franses, Philip Hans

Consideration sets, intentions and the inclusion of don't know in a two-stage model for voter choice

INTERNATIONAL JOURNAL OF FORECASTING

IF7.1

2005-01-01

OAAI

Paap, R; van Nierop, E; van Heerde, HJ; Wedel, M; Franses, PH; Alsem, KJ

Modeling consideration sets and brand choice using artificial neural networks

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2004-04-01

OAAI

Vroomen, B; Franses, PH; van Nierop, E

研究方向