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T

Tammo H.A. Bijmolt

department of marketing

50H指数
222论文数
9.6K被引数
收录论文 67
发表时间
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Visual strategies in influencer marketing campaigns: The role of consistency影响者营销活动中的视觉策略：一致性的作用
errJournal of the Academy of Marketing Science
IF10.1
err2026-08-05
err0
errOAAI
errAli Boluki; Edlira Shehu; Tammo H. A. Bijmolt
err分享
err收藏
Product Introduction Events and Stock Returns: A Meta-Analysis产品介绍活动与股票回报：一项元分析
errJournal of Product Innovation Management
IF8
err2026-08-05
err0
errOAAI
errNiklas Grube; Erik Maier; Tammo Bijmolt
err分享
err收藏
The Behavioral Impact of Moral Appeals: An Integrated Framework and Meta-Analysis道德诉求的行为影响：一个综合框架和元分析
errPersonality and Social Psychology Bulletin
IF2.9
err2026-04-23
err0
PREAI
errSylvia Y. Xu; Laetitia B. Mulder; Floor A. Rink; Tammo H. A. Bijmolt; Marijke C. Leliveld
err分享
err收藏
Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study移动健康应用中步数目标个性化策略对体力活动有效性的现场研究
errJMIR mHealth and uHealth
IF6.2
err2026-01-01
err0
PREAI
errLiu, Xia; Bijmolt, Tammo H. A.; Leliveld, Marijke C.; Noppers, Ernst H.
err分享
err收藏
Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior促进产品退货？购时折扣和购后折扣对顾客退货行为的影响
errJournal of Retailing
IF10.2
err2025-05-21
err0
errOAAI
errMaarten J. Gijsenberg; Tammo H.A. Bijmolt; Christian F. Hirche
err分享
err收藏
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement通过Facebook吸引顾客：对杂货店在线参与的实证分析
errJournal of Interactive Marketing
IF7.8
err2025-04-17
err0
PREAI
errNikki N. Numan; Tom J.P. Wielheesen; Laurens M. Sloot; Tammo H.A. Bijmolt; Erjen van Nierop
err分享
err收藏
Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2025-03-01
err0
PREAI
errVafainia, Saeid; Rooderkerk, Robert P.; Breugelmans, Els; Bijmolt, Tammo H. A.
err分享
err收藏
The impact of a lifestyle behaviour change program on healthcare costs: Quasi-experimental real-world evidence from an open-access mobile health app in the Netherlands
errPREVENTIVE MEDICINE
IF3.2
err2024-12-01
err0
errOAAI
errAgachi, Elena; Mierau, Jochen O.; van Ittersum, Koert; Bijmolt, Tammo H. A.
err分享
err收藏
Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?
errJOURNAL OF RETAILING
IF10.2
err2024-09-01
err1
PREAI
errLiu, Wei; Zhang, Sha; Bijmolt, Tammo; de Haan, Evert
err分享
err收藏
Healthy shopping dynamics: The healthiness of sequential grocery choices
errJOURNAL OF RETAILING
IF10.2
err2024-03-01
err2
errOAAI
errvan Ittersum, Koert; van der Heide, Martine T.; Holtrop, Niels; Bijmolt, Tammo H. A.; van Doorn, Jenny
err分享
err收藏
Evaluating store location and department composition based on spatial heterogeneity in sales potential
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-07-01
err3
errOAAI
errHunneman, Auke; Bijmolt, Tammo H. A.; Elhorst, J. Paul
err分享
err收藏
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
errJOURNAL OF MARKETING
IF10.4
err2023-05-31
err13
errOAAI
errPeng, Chenming; Bijmolt, Tammo H. A.; Voelckner, Franziska; Zhao, Hong
err分享
err收藏
The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study
errJMIR MHEALTH AND UHEALTH
IF6.2
err2023-05-11
err4
errOAAI
errAgachi, Elena; Bijmolt, Tammo H. A.; van Ittersum, Koert; Mierau, Jochen
err分享
err收藏
Drivers of consumer adoption of e-Commerce: A meta-analysis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-12-01
err22
errOAAI
errZerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, Silvia; Luceri, Beatrice
err分享
err收藏
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-11-22
err34
errOAAI
errSchamp, Christina; Heitmann, Mark; Bijmolt, Tammo H. A.; Katzenstein, Robin
err分享
err收藏
Investigating Rewards and Deposit Contract Financial Incentives for Physical Activity Behavior Change Using a Smartphone App: Randomized Controlled Trial调查使用智能手机应用程序改变身体活动行为的奖励和存款合同财务激励: 随机对照试验
errJOURNAL OF MEDICAL INTERNET RESEARCH
IF6
err2022-10-06
err7
errOAAI
errde Buisonje, David R.; Reijnders, Thomas; Rodrigues, Talia R. Cohen; Prabhakaran, Santhanam; Kowatsch, Tobias; Lipman, Stefan A.; Bijmolt, Tammo H. A.; Breeman, Linda D.; Janssen, Veronica R.; Kraaijenhagen, Roderik A.; Kemps, Hareld M. C.; Evers, Andrea W. M.
err分享
err收藏
Innovation contests: attracting new solvers and new high-quality solutions
errmanagement
IF5.7
err2022-08-10
err2
errOAAI
errHu, Feng; Huizingh, Eelko; Bijmolt, Tammo
err分享
err收藏
Quantifying the effect of status in a multi-tier loyalty program
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-07-01
err0
errOAAI
errViswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, Tammo; Krafft, Manfred; Sese, F. Javier
err分享
err收藏
When Offline Stores Reduce Online Returns
errSUSTAINABILITY
IF3.3
err2022-06-27
err3
errOAAI
errHirche, Christian F.; Bijmolt, Tammo H. A.; Gijsenberg, Maarten J.
err分享
err收藏
What drives consumers to shop on mobile devices? Insights from a Meta-Analysis
errJOURNAL OF RETAILING
IF10.2
err2022-03-01
err42
errOAAI
errLuceri, Beatrice; Bijmolt, T. H. A. (Tammo); Bellini, Silvia; Aiolfi, Simone
err分享
err收藏

研究方向

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合作期刊
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Peter C. Verhoef
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A
Andrea W.M. Evers
H 指数: 71 · 论文数: 583
R
Rik Pieters
H 指数: 71 · 论文数: 346
M
Marco A. Janssen
H 指数: 66 · 论文数: 382
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