Venkatesh Shankar - Publications, H-index & Citations

Venkatesh Shankar

university of maryland

32H指数

78论文数

4.1K被引数

收录论文 7

发表时间

Correction: Multiple-Category Decision-Making: Review and Synthesis 修正：多类别决策制定：综述与综合

Marketing Letters

IF2.5

2025-10-02

PREAI

Gary J. Russell; S. Ratneshwar; Allan D. Shocker; David Bell; Anand Bodapati; Alex Degeratu; Lutz Hildebrandt; Namwoon Kim; S. Ramaswami; Venkatesh Shankar

Challenges and Future Directions of Computational Advertising Measurement Systems

JOURNAL OF ADVERTISING

IF7

2020-08-05

OAAI

Yun, Joseph T.; Segijn, Claire M.; Pearson, Stewart; Malthouse, Edward C.; Konstan, Joseph A.; Shankar, Venkatesh

Mobile App Introduction and Online and Offline Purchases and Product Returns

the academy of marketing science

IF4.9

2019-09-01

106

PREAI

Narang, Unnati; Shankar, Venkatesh

Pricing Strategies for Hybrid Bundles: Analytical Model and Insights

JOURNAL OF RETAILING

IF10.2

2016-06-01

PREAI

Meyer, Jeffrey; Shankar, Venkatesh

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects

the academy of marketing science

IF4.9

2013-03-01

OAAI

Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh

Practice prize paper - BRAN*EQT: A multicategory brand equity model and its application at allstate

the academy of marketing science

IF4.9

2008-07-01

PREAI

Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew

Efficient replenishment in the distribution channel

JOURNAL OF RETAILING

IF10.2

2007-08-01

PREAI

Dong, Yan; Shankar, Venkatesh; Dresner, Martin

研究方向