Trung Dam-Huy Thai - Publications, H-index & Citations

Trung Dam-Huy Thai

University of Economics Ho Chi Minh City

7H指数

16论文数

201被引数

收录论文 11

发表时间

Standing up for the brands: The role of social endorsements in consumers’ innovative brand defense on SNSs 为品牌发声：社会背书在消费者创新品牌防御中的作用（社交媒体网络）

Journal of Innovation & Knowledge

IF15.5

2026-09-21

OAAI

Trung Dam-Huy Thai; Tin Trung Nguyen; Minh Tu Tran Hoang; Minh Tuan Phung

We co-create values for brands on social media: The roles of social endorsements 我们在社交媒体上为品牌共创价值：社会认可的作用

Acta Psychologica

IF2.7

2026-07-01

OAAI

Tuan, Phung Minh; Thai, Trung Dam-Huy; Ly, Pham Thi Minh; Huong, Bui Thi Lan; Duc, Tran Cong

Empirical analysis of enterprise competitiveness in Vietnam: Key determinants and their interactions 越南企业竞争力的实证分析：关键决定因素及其相互作用

Asia Pacific Management Review

IF5.6

2025-10-16

OAAI

Wann-Yih Wu; Wei-Shiun Chang; Ying-Kai Liao; Gia Vung Dang; Quang Huan Ngo; Duong Son Tran; Nu To Giang Truong; Dam Huy Trung Thai

The Influence of Corporate Social Responsibility on Employees' Pro-Societal and Self-Serving Opportunistic Behaviors: Exploring Dual Mediation Through Self-Verification and Person-Organization Fit 企业社会责任对员工亲社会行为和自我服务机会主义行为的影响：通过自我验证和人与组织契合度的双重中介作用探索

INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM ADMINISTRATION

IF2.7

2025-04-22

PREAI

Dogan Gursoy; Tuan Trong Luu; Su-Chuan Liu; Man-Ling Chang; Trung Dam-Huy Thai; Au Due Tang

The path from customer brand engagement to value co-creation in mobile branded apps

JOURNAL OF MARKETING ANALYTICS

IF3.5

2025-03-01

PREAI

Thai, Trung Dam-Huy; Nguyen, Tin Trung; Tran, Trang P.; Kennedy, Eric L.

Unveiling the effect of benign and malicious envy toward social media influencers on brand choice

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2023-05-23

PREAI

Wang, Tien; Thai, Trung Dam-Huy; Yeh, Ralph Keng-Jung; Fadic, Camila Tamariz

Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach

ANNALS OF OPERATIONS RESEARCH

IF4.5

2022-11-30

OAAI

Vo-Thanh, Tan; Zaman, Mustafeed; Thai, Trung Dam-Huy; Hasan, Rajibul; Senbeto, Dagnachew Leta

We like to value the brand: a mixed-method study

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2022-06-01

PREAI

Thai, Trung Dam-Huy; Wang, Tien; Nguyen, Tin Trung

Approach or avoid? The dualistic effects of envy on social media users' behavioral intention

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT

IF27

2021-10-01

PREAI

Wang, Tien; Mai, Xuan Tai; Thai, Trung Dam-Huy

Turning social endorsement into brand passion

JOURNAL OF BUSINESS RESEARCH

IF9.8

2021-03-01

PREAI

Wang, Tien; Thai, Trung Dam-Huy; Pham Thi Minh Ly; Tran Phuong Chi

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2020-12-01

PREAI

Trung Dam-Huy Thai; Wang, Tien

研究方向